Saving Consumers from Becoming Cheapskates in SBI General Insurance

 Search here ...  Saving Consumers from Becoming Cheapskates in SBI General Insurance  Home - Campaigns - Saving Consumers from Becoming Cheapskates in SBI General Insurance Campaigns  January 5, 2023       

 SBI General Insurance launched the #BachatKaShortcut (shortcut to savings) campaign to raise awareness of the tax advantages provided by its health insurance options. Tonic Worldwide conceptualised the campaign, which is being run globally, comprises of three 몭lms that emphasise the need of purchasing health insurance for managing money and reducing taxes. All of the movies make fun of the reality that most individuals give up little things to save money. The main character in the 몭rst movie presents his brother with a gift. The brother is surprised to see a phone when he opens the present. When he opens the package and discovers that it contains merely a phone cover, his joy wanes. The wait is over! Revealing #Bach… Watch later Share In the second movie, a father gives his kid the two-wheeler he has been wanting for a long. However, it’s a bicycle and not a scooter, much to the son’s dismay. Take the #BachatKaShortcut and… Watch later Share

A husband and wife getting ready for a date is seen in the third movie. When the husband asks his wife if she’s “Ready for Dinner Madam,” she genuinely appears eager. The movie then shows that the romantic evening was spent at a Pani Puri stand. All your big days lead to #Bachat… Watch later Share Company’s sayings Co-founder and chief strategy o몭cer of Tonic Worldwide, Unmisha Bhatt, said: In terms of insurance, SBI General has been the epitome of trust. The goal this year was to draw attention to the tiny sacri몭ces people make to increase their savings while ignoring opportunities to make signi몭cant savings, like purchasing health insurance. Although there are several ways to save money, just one shortcut has to be used, according to the series of ironic movies. According to Shefali Khalsa, head of brand, corporate communication, and CSR at SBI General Insurance, Consumers are more aware of how health insurance helps individuals get the 몭nest healthcare available without burning a hole in their pockets or depleting their savings today.

However, they also hoped to educate people about how valuable and bene몭cial health insurance is as a tool for tax reduction through this integrated campaign. The goal of the campaign is to encourage India to get health insurance in order to save money and reduce taxes. The campaign cascades not just on social media platforms with the amusing short 몭lms, but the messaging has also been effectively interwoven on other conventional media channels, such as radio and outdoor bus commercials, to guarantee that the campaign messaging reaches a maximum audience. In a short, the campaign emphasises the idea that having the correct health insurance plan would guarantee sehat aur bachat dono (both health and savings), preventing our clients from having to give up things that make them happy and from taking this important #BachatKaShortcut. You can share this post!         Previous article OTT STAGE, of Delhi, Raises $40 Million Next article  Despite the record, new loan growth in the third quarter, Bajaj Finance shares fell 8% Related Articles Leave a Reply Your email address will not be published. Required 몭elds are marked *

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 January 5, 2023 Nexus Venture Plans to Invest $700 million in US and Indian Software Businesses  January 5, 2023 Despite the record, new loan growth in the third quarter, Bajaj Finance shares fell 8%  January 5, 2023 Saving Consumers from Becoming Cheapskates in SBI General Insurance Popular Categories Trending Post Campaigns Digital Media In A Seed Funding Round, Contlo Raises $3.5 Million Fund Raising Marketing Markets Politics Startups Paytm Shares Decline By 3% As A Rs 850 Billion Repurchase Falls Short Of Investors’ Expectations Bharat Krushi Seva Receives INR 43 Million in Startup Money from Renowned Investors

Saving Consumers from Becoming Cheapskates in SBI General Insurance