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Lee Jeans, the denim brand, has partnered with CupShup, an integrated marketing solution provider, to create the #TheRealDenim campaign to commemorate the opening of its flagship shop on Bangaloreu2019s bustling Brigade Road.
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HOME CAMPAIGNS DIGITAL MEDIA MARKETING STARTUPS ECONOMIC MARKETS FUND RAISING Top Stories Tic Tac Collaborates with Yashraj Mukhate to Launch the #TicTacLife Campaign Lee Jeans announces #TheRealDenim Campaign Home - Campaigns - Lee Jeans announces #TheRealDenim Campaign Search here ... Latest Update RECENT POPULA R COMMO N April 19, 2023 Tic Tac Collaborates with Yashraj Mukhate to Launch the #TicTacLife Campaign Campaigns April 18, 2023 April 18, 2023 Capri Loans Unveils ‘Baat Sapno Ki Hai’ Campaign with Cricket Stars By Gurpreet Kaur 21 hours ago 0 21 1 minute read Facebook Twitter April 18, 2023 Lee Jeans, the denim brand, has partnered with CupShup, an integrated marketing solution provider, to create the #TheRealDenim campaign to commemorate the opening of its ?agship shop on Bangalore’s bustling Brigade Road. GST Intelligence will Shortly Complete its Investigation into Online Gaming Firms for Tax Fraud About the Campaign The campaign kicked off with a week-long activation across several places, beginning with pre-hype at the RCBUnbox event on March 26th. The initial element of the campaign was a creative #BrothersInBoxers video that was shown live at ChinnaswamyStadium. Four young lads stood inside the stadium in their boxers, holding signs that said, won’t be wearing any jeans until the actual denim comes. April 18, 2023 Blinkit is Facing Backlash over its Lower Rewards & Unsustainable 10- minute Service Plan Lee had 30 “boxer brothers” deployed around Brigade Road, brandishing placards, to challenge the competitor’s business. During the debut, all 30 boxer brothers congregated in front of the competitor’s store, resulting in a friendly brand war. During the pre-launch period, the campaign also asked individuals to drop off their old denim on Brigade Road and stroll into Lee Jeans’ store wearing only boxers. In exchange, Lee provided participants with #TheRealDenim for free. The challenge was received with enthusiastic engagement from local in?uencers as well as frequent walk-ins, resulting in a large attendance. Most Viewed February 15, 2023 Company Sayings Adani Group equities are the Subject of This Week HOME CAMPAIGNS DIGITAL MEDIA MARKETING STARTUPS ECONOMIC MARKETS Lee has always been a fun brand that doesn’t mind being cheeky while remaining friendly. They took their tone and transformed it into a fun, disruptive campaign that matched it. This provided clients with something to grin about and piqued their interest in the business. They provided their consumers and competitors something to grin about and talk about for weeks. The concept didn’t just stay in the neighbourhood, but spread to the masses across the city, resulting in FUND RAISING March 3, 2023
VCs’ ?xation with start-ups’ topline, says CEO of Infosys impressive footfalls, stated Sourav Kumar, Co-Founder of CupShup, an Integrated Marketing Solution Provider. A successful campaign, as the saying goes, begins with a disruptive idea. That’s how they worked with CupShup to create the largest Lee ?agship shop in Bengaluru, BrigadeRd, in March 2023. January 31, 2023 With their collaboration and ?awless execution, they not only arrived in sleek style, bringing the party to the city with Boxer Boys littering the main streets with slogans about their hunt for the real denim, but we also saw audiences gather and applaud for the cause. Lokesh Kataria, CMO, Lee and Wrangler, India, remarked, “Lee – the Real Denim has now found a home in Bengaluru.” IHC investment leads Adani Enterprises shares to boost by 5% You can share this post! February 20, 2023 Adani Enterprises Shares Must Increase by up to 410% to Reach their 52- week Highs Previous article Countervailing Duties on Certain Steel Goods Imported from China: Commerce Ministry Next article Stocks in which FPIs Increased their Holdings Despite the 4th Q Selloff February 27, 2023 Related Articles M-cap of the Adani Group falls below the Rs 7 lakh crore threshold CAMPAIGNS CAMPAIGNS CAMPAIGN March 3, 2023 Buy Adani Group Stocks, Advises ICICIdirect Tic Tac Collaborates with Yashraj Mukhate to Launch… Godrej Appliances’ Campaign Seeks to Address the Issue… Titan Rag Yourself Most Reviews April 19, 2023 April 17, 2023 April 15 RECENT POPULA R COMMO N Leave a Reply April 19, 2023 Your email address will not be published. Required ?elds are marked * Tic Tac Collaborates with Yashraj Mukhate to Launch the #TicTacLife Campaign Comment * April 18, 2023 Capri Loans Unveils ‘Baat Sapno Ki Hai’ Campaign with Cricket Stars Name * Email * April 18, 2023 GST Intelligence will Shortly Complete its Investigation into Online Gaming Firms for Tax Fraud POST COMMENT HOME CAMPAIGNS DIGITAL MEDIA MARKETING STARTUPS ECONOMIC MARKETS FUND RAISING
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