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TBH purchase is quite significant as it allows the company an entru00e9e into the health-conscious snacking category, says Shrenik Ghodawat, Managing Director of GCL. This is especially pertinent considering the increased emphasis on fitness and health.
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Sanjay Ghodawat Group’s FMCG division, Ghodawat Consumer, has purchased Delhi-based startup “To Be Honest,” which sells a variety of nutritious and distinctive veggie and fruit snacks. The market for fruit and vegetable snacks in India is led by TBH. Ritika Agrawal, Mayank Gupta and Anuj Ghanghoria, graduates of the IIT and IIM, created it in 2017. The company’s goal is to provide its clients with a variety of unusual food choices that go beyond the conventional low-calorie model by supplying mouth-watering goods that also have signi몭cant functional advantages. More than 90% of the nutrients from raw veggies and fruits are retained in the snacks because of TBH’s revolutionary vacuum cooking procedure. Okra, Purple Sweet Potato, Ripe Jackfruit, Taro, Ripe Banana, Beetroot, Chickpeas etc among the ten various varieties that are now available in this collection. With the introduction of its latest ground-breaking product, Ready-To-Cook Sprouts made with lentils and superfoods, TBH has just expanded its Ready- to-Cook product line. These sprouts are solar-dehydrated and only require 몭ve minutes of rehydration, making ingestion simple and maintaining all of their healthful qualities. Since its founding in 2013, GCL has continuously prioritised customer- centricity, affordability, and quality while forging a distinct brand identity. GCL started off making edible oils, but as its products gained more public acceptance, trust, and remarkable success, the 몭rm was inspired to diversify and expand its product line to include categories for staples, impulsive purchases, home care, and personal care. The historic revenue milestone of INR 1,400 crore was reached by GCL in FY22, and the company is on track to surpass INR 2000 crore by FY23. World-class production facilities, extensive rural and urban penetration, successful trade marketing, a robust distribution network, and a dedication to corporate ethics are all key factors in GCL’s success. The goal of TBH, which will be a part of GCL’s Impulse business, is to
surpass all other brands in the world in the market for fruit and vegetable health snacks. The whole TBH team will join GCL and continue working on the project to build a portfolio of wholesome, distinctive, and mouth-watering crunchies. Companies Saying TBH purchase is quite signi몭cant as it allows the company an entrée into the health-conscious snacking category, says Shrenik Ghodawat, Managing Director of GCL. This is especially pertinent considering the increased emphasis on 몭tness and health. It demonstrates their dedication to improving people’s lives throughout the world. Their objective is for the customer to use at least one GCL product each day. GCL is thrilled about this collaboration because TBH has established a specialised reputation in the snacking sector. This is a young FMCG company that has successfully worked towards building a new snack category in India, says Mayank Gupta, the founder of TBH. They are ecstatic to work with GCL. They think their infrastructure and subject knowledge will aid in growing their range of distinctive products and entering new markets. You can share this post! Previous article Hurun India and Konglo create Callapina Capital, their 몭rst venture capital 몭rm Related Articles
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About Indiabiz Recent Post January 12, 2023 Health Snack Startup “To Be Honest” is Purchased by Ghodawat Consumer January 12, 2023 Hurun India and Konglo create Callapina Capital, their 몭rst venture capital 몭rm January 12, 2023 On Receiving a Contract from a Sri Lankan MNO, Route Mobile’s Shares Increased by 5% Popular Categories Trending Post Campaigns Digital Media In A Seed Funding Round, Contlo Raises $3.5 Million Fund Raising Marketing Markets Politics Startups Paytm Shares Decline By 3% As A Rs 850 Billion Repurchase Falls Short Of Investors’ Expectations Why SME IPOs are unfolding as top fund- raising platform for investors
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