Does a concept like loyalty program really work in FMCG sector?

1. Does a concept like loyalty program really work in FMCG sector? It’s truly a grim situation for your company and its progress to hold back its old customers from getting side-tracked at other brands and perhaps even more problematic to entice new customers. Therefore, one of the best ways to compel customers into coming back for more is by establishing an effective loyalty program in your marketing store! CPG loyalty programs are cautiously developed to appeal to your best customers which however, requires a plenty of thought and planning. The fulcrum that balances your company’s success and your customers’ loyalty pivots on a simple understanding of how well you plan it out. Therefore, the big fat question or perhaps confusion that arises is regarding how to develop the best FMCG loyalty program! Here you go with some very simple tips: • Be creative enough. Remember to design something completely out of the box if you want your customers to attract only towards you. • The benefits of your FMCG loyalty program should strive towards fulfilling the needs of your customers. • Invest in new technologies that will further enhance your customer loyalty. Read more