AR and VR in Business

2. What Augmented Reality and Virtual Reality brings for business? • Augmented Reality (AR) and Virtual Reality (VR) are here around the world in recent times. If you have a look at popular brands such as Amazon, Google, Apple, Facebook, Lenovo, Samsung, they have invested in these couple of technologies with its hype. • Augmented Reality technology combines digitally created data with the physical world. The user looks at the existing environment which is laid with computer-generated imagery. The increased usage of smartphones with their potential features and enhanced internet usage speed promotes AR’s expansion. A recent research report from Digi Capital states AR applications can reach 3.5 billion by the year 2022.

3. How Augmented Reality and Virtual Reality are changing businesses? Gaming and Entertainment • The first AR application is Pokemon GO which comes to mind when they speak about Augmented Reality. Oculus Quest, the first all in one system built for Virtual Reality is predicted to reach a massive surge with the large demand for VR gaming. It is said that the revenue has reached up to $22.9 billion by the previous year. • Therefore, more people are experimenting with various ways of playing and building social gaming scenarios with both AR and VR. Companies can also monetize Virtual Reality games by selling them through stores or charging brands for advertising.

4. How Augmented Reality and Virtual Reality are changing businesses? eCommerce and Retail • Augmented Reality is all about reshaping on and offline shopping. AR applications allow shoppers to interact with the product and get a clear view of a personalized shopping experience. • For example, consider you are walking around a store with a smartphone. With this technology, you will see not only the prices, special offers or discounts but also the features and additional details which you are looking to know! • Popular eCommerce platform eBay makes use of Augmented Reality to facilitate shipping. Right from the year 2017, IKEA’s Place App is allowing customers to view how the furniture would look and fit into their interior by remaining at their comfortable location.

5. How Augmented Reality and Virtual Reality are changing businesses? Real Estate • Right for a few years, the Internet has been the initial place to look for properties by buyers and sellers. Augmented Reality can assist in offering a higher customer experience and saving budget & time. • For prospective investors, AR allows in showcasing properties before they are built or even turn 2D blueprints into interactive 3D visualizations. • Real Estate dealings can make one tired and exhausted with its everyday activities for both retailers and clients. • VR can minimize the driving and walking to view different properties of their wish and get to know every single detail of them without getting frustrated and staying at their place.

6. How Augmented Reality and Virtual Reality are changing businesses? Tourism and Travel • A tourism industry involves a lot of factors such as transportation, hotel bookings, tours and sightseeing, local benefits such as cuisines, festivals, etc. • Hence, when the industry is integrated with Augmented Reality it can bring a huge number of advantages. The primary use case here is Navigation. • Google maps have got a recent AR update with which users can view streets through their smartphone cameras and its direction appears on the screen appears. • GPS powered applications facilitated with Augmented Reality might offer tourist routes, translate the signs on the street, and also provide sightseeing tips.

7. How Augmented Reality and Virtual Reality are changing businesses? Education and Training • Augmented Reality and in particular Virtual Reality can offer immense and realistic experience through real-life simulations in a safe environment. • When considering Augmented Reality technology, it makes schooling more interactive, efficient, as well as engaging. For example, with AR applications, students get an opportunity to explore the 3D galaxy on their digital gadgets or even witness an extinct animal come into real life! • On the other hand, when considering Virtual Reality, it will help students to look for specific scientific breakthroughs from the scientist’s perspectives or even make discoveries in a virtual lab by themselves.

8. How Augmented Reality and Virtual Reality are changing businesses? Healthcare • The Healthcare industry is booming with benefits when implementing Augmented Reality and Virtual Reality with its unique ideas. • AR apps are already used for a variety of tasks right from helping patients to figure out their symptoms to enabling surgeons to look inside a patient’s body without making large incisions. • Ultra high definition 4K displays and video gaming technology are providing the way for using Virtual Reality in hospitals. • A perfect combination of VR, gaming software and medical imaging procedures is already offering simulation capabilities and detailed organ maps.

9. How Augmented Reality and Virtual Reality are changing businesses? Manufacturing • Augmented Reality technology can facilitate and accelerate processes at factories easily. This technology also enables engineers to demonstrate prototypes, construction sites, etc and share their vision. • AR markers on equipment assist in monitoring the work in progress. • Digital maps and plans save time and promote understanding. AR glasses can give manufacturing and field workers real-time data that helps to reduce errors and enhance safety, accuracy, and quality. • Using VR for visualization or modelling lessen the need for 3D printer modelling and further allows the work easily.

10. CONCLUSION Learn More • These couple of technologies are already transforming the way people work and interact with different people such as customers, colleagues, and the rest of the world. AR and VR will become an increasing need for gaming, employee training, and hi-tech shop displays. • While, Healthcare, Education, and Entertainment are already championing with its implementation. Virtual Reality will be increasingly applied in industrial design, manufacturing processes, construction, fashion, social media, and art. • Both these technologies have a great future and enormous marketing potential which is currently in the initial stages of unlocking. Similar to the other popular technologies, AR and VR is going to mature at a greater pace involving various factors such as animations, smell, sounds, graphics, feedbacks, etc.

11. Contact Us IDYA TECHNOLOGY TRUSTED AR/VR DEVELOPMENT COMPANY IN BRISBANE WEBSITE : WWW.IDYA.COM.AU E-MAI : INFO@IDYA.COM.AU PHONE : +61 433 056 736