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Page Speed & SEO_ How It Works

If you run a business website or an online shop, then you are pretty well aware of how hard it is to prevent visitors from getting bored with your site. Good user experience really plays a major role in holding interested customers and even pushing them towards your offerings.

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Page Speed & SEO_ How It Works

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  1. PageSpeed&SEO:HowItWorks Ifyourunabusinesswebsiteoranonlineshop,thenyouareprettywellawareofhowharditis topreventvisitorsfromgettingboredwithyoursite.Gooduserexperiencereallyplaysamajor roleinholdinginterestedcustomersandevenpushingthemtowardsyourofferings.Butdoyou knowthattheloadtimeofthewebsitedirectlydeterminesusersatisfactionwiththewebsitein question,besidesitsSEOratingsandoverallperformance?Inthespeedraceofafast-paced digitalspace,asiteloadingslowlywouldleadtomanylostrevenues,veryhighbouncerates, andalowerplacementonsearchengines. ThisarticlediscussestheinterdependenceofpagespeedandSEOinmuchdetailwhilepointingoutthesignificanceofitsimplicationsforonlinepresence.Practicalactionableinsights onoptimizationstepswithtipstoguideimprovementinwebsiteperformancemeeting expectationsoftheusersaswellassearchenginestandardsarepresentedbelow. WhatisPage Speed? Pagespeedreferstohowfastthecontentofapageisdisplayedtotheuser.Itisdifferent from sitespeedbecause,whilethelatterisanaverageloadtimeforagroupofpages,theformer focusesontheloadtimeofaparticularpage.Itisameasurethatcanvarybasedonimage sizes,codingpractices,andserverresponsetimes.

  2. AccordingtoGoogle,atolerablepageloadingspeedisbelowthreeseconds,mainlyfor mobiles.Ifthistakesmoretime,thenyourvisitorswillabandonthesiteorleavebeforeitcould evenfinishdownloading. • Does Page Speed Impact SEO? • Theanswerisaresoundingyes.PagespeedisadirectrankingfactorinGoogle'salgorithm. Here'swhy: • ImproveUserExperience:Fastpageloadingdecreasesthebouncerate,increasing thetimevisitorsstay;thisnotifiesthesearchenginesthatyoursiteisofvalue. • Mobile-firstindexing:Mobile-firstindexing:Googlealgorithmconceivedmobile-first indexing,wherebynow,websiteswithmobile-friendlyspeedsgetcrawledfirstinthe searchresults. • CoreWebVitals:LargestContentfulPaint(LCP),FirstInputDelay,andCumulative LayoutShiftarethemetricsthatjudgetheuserexperienceandhelprankthewebsite. Theslowerthepagespeed,theworsethesemetricsget. • WhatAffectsPage Speed?

  3. Severalthingsaffecthowfastapageloads: • ServerPerformance:Poorhostingorsharedserverscanslowyoursite. • LargeMediaFiles:Oversizedimagesandvideosgreatlyincreaseloadtimes. • UnoptimizedCode:ToomuchJavaScriptandCSSandbadcodecanintroduce unnecessarydelays. • ToomanyHTTPrequests:everyrequestaddsloadtime,includingimages,fonts,and scripts. • LackofBrowserCaching:Withoutcaching,resourcesmustbeloadedfreshforeach visit. • HowtoMeasurePage Speed • Thereareseveraltoolsthatwillallowyoutomeasuretheperformanceofyourwebsite: • GooglePageSpeedInsights:Offersdetailedfeedbackaboutwhatisslowingyoursite downandhowtoimproveit. • GTmetrix:Givesperformancereportswithgraphicsdetailaboutloadingproblems. • WebPageTest:Youwillbeabletotestthespeedofapageacrossvariousdevicesand connectionspeeds. • BenefitsofPageSpeedOptimizationforSEO • Optimizingyourpagespeedoffersseveralbenefits: • LowerBounceRates:Moreuserswillspendlesstimeexitingafast-loadingwebsite. • HigherDwellTime:Morevisitorswhowillspendlongerperiodsandclickmorepages • BetterConversions:Betteruserengagementsareassociatedwithfastpageshence highsalesaremade. • ImprovedRankings:Websiteswithseamlessexperiencetendtogainpreferencefrom Google. StrategiestoImprove PageSpeed Hereareactionstepsthatcanimprovethepageloadtimeofyourpage: 1.OptimizeImages UseTinyPNGorImageOptimtocompressimages.Compresstheimagesthroughnewerformats,suchasWebP. Cropimagestoidealdimensionsbeforeuploading.

  4. MinifyCode • StripwhitespaceandcharactersfromCSS,JavaScript,andHTML • WPRocketisapluginonWordPresssitesthatcanminifycodeforyou. • BrowserCaching • Makeyourservercachefrequentlyrequestedresourceslocally. • ThisreducesHTTPrequeststhatkeepcomingduetothehighnumberoffrequentvisitors. • UseaContentDeliveryNetwork(CDN) • Distribute your website's resourcesin different geographicallydispersed servers. • ACDNensuresthattheuserwilldownloadthecontentfromthenearestserver.Thisreduces latency. • ActivateGzipCompression • You compressyoursite'sfilesandmakethemsmallerasapreprocessingstepforbeingsentto thebrowser. • Thiscancutloadtimebyupto70%. • ReduceHTTPRequests • CombineCSSandJavaScriptfileswhereverpossible. • UseCSSspritesforimagesusedfrequently. • UpgradeHostingServices • Chooseahostingproviderthatoffersspeedoptimization. • DedicatedhostingorVPSmustbeconsidered,ifyoursitetrafficissignificant • Conclusion • Pagespeedhasalreadybecomemorethanatechnicalvalueandisthestartingpointfor positiveSEOandconsumersatisfaction.BeingthatsearchengineslikeGoogleputemphasisonafast,responsivewebsite,optimizeyourpagetorankbetterwithfewerbouncesandhigher conversionrates.

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