50 likes | 86 Views
Check the advantages of traditional billboard ads over digital ads, while also exploring why they are here to stay. Billboards are so popular among small businesses, because they allow them to benefit from large-scale advertising while also boosting their brand awareness.
E N D
Malaysia Why Classic Billboards Still Best
01 In recent years,traditional billboardshavebecome increasingly popular.During thisperiod,Airoutdoor grew insteadofdeclined,mostly because we had the ability to attract direct clients rather than rely on agencies for clients. We would not be able to succeed without the demand for traditional OOH advertising on 48 or 96-sheet billboards, and there's no doubt that our recent growth has been driven by this growing interest. BIGDIFFERENCEBETWEEN OOHANDTRADITIONAL BILLBOARDS
02 Classic billboards and outdoor advertisingbenefits Quitesimply,itisclearthatasDOOH starts to lose its luster, brands are returning to tried-and-tested classic billboardswhilerealizingthebenefits theyoffer. Billboardsarethereforesopopular among small businesses, because they allow them to benefit from large-scale advertising while also boostingtheirbrandawareness.
03 Therearestillchallengesinthenearfuturefortraditional billboards,however,anddigitalalternativesexistalready thatcouldimpactadvertisinginthisspace. As a result, many landlords have also begun to host digital billboards, with LED-lit channels in place of traditional posters. Although this has affected some traditionalbillboards,alargevolumeofhigh-trafficsites remainsavailablethroughouttheMalaysia. Traditional billboardspresent challenges
04 It'stimefor the final word The classic billboard is definitely here to stay, even if digital has superficiallyovertakentheOOHmarketinrecentyears.Inaway,early digitalscreensembodythis-foreventhoughtheyaremoreandmore outdated,billboardsstillworkaswellastheydiddecadesago.