All the pros and cons of Billboard Ads in Malaysia

2. Cons and Pros of Billboard Ads Malaysia A successful business relies largely on marketing. Businesses aim to generate profits and this is only possible if customers are acquired. Billboard ads Malaysia is one of the most effective ways to reach potential customers. They are by far the oldest form of advertising. A billboard is an outdoor advertisement that displays pictures, posters, or write-ups affixed to a flat tire. Billboards come in different forms. A billboard can be static or digital. They are placed mostly in congested areas such as bus terminals or stations. A billboard typically draws attention from bikers, motorists and pedestrians. But there are some limitations and also advantages to utilizing them. Large audience Billboard advertising is unique among advertising forms in that it has the ability to reach a large audience. The most optimal locations to place them are markets, parks, airports, stations, or highways that have high foot traffic. Billboards must include your contact details so that you can easily be contacted by interested clients. It is also vital for passersby, bikers, and motorists to see the billboard easily. You will definitely have better results this way.

3. It's hard to forget Its memorability is its greatest advantage because researchers have found that images are remembered more from television, so it is important to use images that are visually appealing to help people remember the message. Sales In some cases, billboard advertising increases sales because viewers are influenced to buy impulsively. For example, a passerby or viewer might see your advertisement and decide to buy immediately. Affordability Advertising on billboards is more affordable than television advertising, giving small business owners an opportunity to advertise their products and services. Billboard advertising gets results from your advertising budget, saving you time and money while still getting the job done. Stress reduction In addition, billboard advertising can be used to reach a large number of potential customers without you exerting much effort. The process of using billboard advertising is also quite simple and time-saving.

4. Exposure It is a fact that billboard advertising exposes small businesses based on its location, but there are points to consider. The following are some cons of billboard advertising: Limited Information While billboard advertising is effective, it permits only a small amount of information to be placed, usually 6 to 18 words. A company's customers will receive very limited information about their brand if it does not already have an established brand. Low visibility Other limitations of billboard advertising are the different factors that can affect how visible your board is. For instance, if your board is located in an extremely busy area, people might not pay attention to it. Weather The weather has an effect on your billboard as well. For instance, your billboard might not be visible on dark and stormy days.

5. Short life span The lifespan of billboard advertising is usually very short. They are prone to fade or tear under harsh weather conditions. Painted billboards are notorious in the sense that the paint ashes away, resulting in the beauty of the billboard being lost. Static In contrast with traditional billboards, mobile billboards aren't very common, and they don't change location. For instance, a billboard placed on a high way wouldn't be moved if the construction site was under construction. Other examples include a potential customer changing his course and eventually missing your billboard. Targeting demography However, it makes a lot of sense to realize that your advertisement would be seen every day by potential customers who have absolutely no interest in your product or service.