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What is hot in CRM Applications

Cloud is now mainstream across all areas of CRM, and Gartner predicts that SaaS or cloud-based deployments will reach 50% of all CRM deployments by 2016. The most common deployment model in 2015 is a combination of cloud and on-premises CRM applications.

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What is hot in CRM Applications

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  1. Marketing analytics, digital marketing hubs, and marketing performance management lead the hottest marketing technologies for 2015 according to Gartner. Customer self-service, SaaS-based customer service and support (CSS) and customer engagement centres are the three hottest customer service technologies for 2015. Cloud is now mainstream across all areas of CRM, and Gartner predicts that SaaS or cloud-based deployments will reach 50% of all CRM deployments by 2016. The most common deployment model in 2015 is a combination of cloud and on-premises CRM applications. These and other key take-aways are from the Gartner report, What's Hot in CRM Applications in 2015 published April 10, 2015, written Ed Thompson, Kimberly Collins, David Kohler, Brian Manusama, & Tad Travis. Gartner is advising clients that if they don't have any of these technologies on their roadmap they may be playing it too safe. The CRM technologies mentioned are those that Gartner clients have shown the highest interest during late 2014 and since the beginning of 2015, and are exploring today. Resource: https://www.itbirbal.com/blog/what-is-hot-in-crm-applications

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