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Snackium

Snackium

ITChallenge
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Snackium

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  1. SNACKIUM – The App toGet a Snack ATOS IT Challenge 2012 http://www.imbit.dhbw-mannheim.de/

  2. Table of Contents Businessplan Benefitforbusinesspartners Process / Features 4. 3. 5. Benefitfor end-users Market launch 6. 2. 1. Whatis SNACKIUM? http://www.imbit.dhbw-mannheim.de/

  3. Quote oflocalstadiumpartnerSAP Arena Mannheim Germany »Snackiumis a greatideaforstadiumswhichwanttoimplementnewwaysof mobile foodconceptsand mobile payments.« Thomas HägeleEurest Sports & Food GmbH SAP Arena Manager http://www.imbit.dhbw-mannheim.de/

  4. WhatisSNACKIUM? (1/4) 1. The App toGet a Snack hungrycustomer orderdelivery happy customer order via app preparationandsnackforwardingbysnack stand http://www.imbit.dhbw-mannheim.de/

  5. Whatis SNACKIUM? (2/4) 1. Client – Server Solution / Environment http://www.imbit.dhbw-mannheim.de/

  6. Whatis SNACKIUM? (3/4) 1. Client http://www.imbit.dhbw-mannheim.de/

  7. Whatis SNACKIUM? (4/4) 1. Server / Web - Interface http://www.imbit.dhbw-mannheim.de/

  8. Process / Features Businessplan Market launch 5. 4. 6. Benefitforbusinesspartners Whatis SNACKIUM? 1. 3. 2. Benefitfor end-users http://www.imbit.dhbw-mannheim.de/

  9. Benefitfor end – users(1/2) 2. • Easy access • Comfortableseatdelivery • Time saving • Importantscenesanddecisionsaren‘tmissedduringevent http://www.imbit.dhbw-mannheim.de/

  10. Benefitfor end – users(2/2) 2. Market analysis • 20,000,000 smartphoneusers in Germany • 108 stadiums in Germany withabout 2,872,461 seats • high availabilityfor end users http://www.imbit.dhbw-mannheim.de/

  11. Market launch Process / Features Whatis SNACKIUM? 6. 5. 1. Benefitforend - users Businessplan 2. 4. 3. Benefitforbusinesspartners http://www.imbit.dhbw-mannheim.de/

  12. Benefitforbusinesspartner(1/2) 3. http://www.imbit.dhbw-mannheim.de/

  13. Benefitforbusinesspartner(2/2) 3. Turnoverand Profit http://www.imbit.dhbw-mannheim.de/

  14. Whatis SNACKIUM? Benefitforend - users Market Launch 1. 6. 2. Benefitforbusinesspartners Process / Features 3. 5. 4. Business plan http://www.imbit.dhbw-mannheim.de/

  15. Businessplan (1/3) 4. Requirementsassumption Externalcosts 100,000.00€ - R + D - Service - Deployment - Marketing Staffcosts 500,000.00€ - 5 employees Total 600,000.00€ + ~20% flunctuations800,000.00€ http://www.imbit.dhbw-mannheim.de/

  16. Businessplan (2/3) 4. installationcosts - 550.000,00€ transfercostmodelSnackium < 2000 users 2,00€ < 3500 users 2,50€ < 5000 users 3,00€ < 7500 users 3,25€ < 25000 users 4,50€ http://www.imbit.dhbw-mannheim.de/

  17. Businessplan (3/3) 4. Profit http://www.imbit.dhbw-mannheim.de/

  18. Benefitforend - users Benefitforbusinesspartners Whatis SNACKIUM? 2. 1. 3. Market launch Businessplan 4. 6. 5. Process / Features http://www.imbit.dhbw-mannheim.de/

  19. Process / Features (1/2) 5. Additional Features • Corporate stadium design • Severalpaymentmethods • Fan shopimplementation • Further Apps forAndroidorWindowsPhone OS • Optimizeduserinterfacefortablets • Gesturesintegration http://www.imbit.dhbw-mannheim.de/

  20. Process / Features (2/2) 5. Process so far http://www.imbit.dhbw-mannheim.de/

  21. Benefitforbusinesspartners Benefitforend - users Businessplan 3. 2. 4. Whatis SNACKIUM? Process / Features 5. 1. 6. Market launch http://www.imbit.dhbw-mannheim.de/

  22. Market launch(1/2) 6. Todo‘s Possiblelaunch 2 – 3.5 years • Partner withrightinfrastracture • Live testing • Start up / foundation • Stadium implementation http://www.imbit.dhbw-mannheim.de/

  23. Market launch(2/2) 6. »The marketisready, but itneeds time andgoodcooperationtoimplementsuch a project« Thomas HägeleEurest Sports & Food GmbH SAP Arena Manager http://www.imbit.dhbw-mannheim.de/

  24. http://www.imbit.dhbw-mannheim.de/

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