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PPC campaigns are built on a foundation of keywords, which makes sense when you consider that search engines are the most popular platform for running these campaigns. GoogleAds is the go-to platform for PPC efforts, but many other search engines, including Bing, offer PPC options. <br> <br>Of all the types of digital ads, pay-per-click, or PPC, campaigns are the easiest way to pay to drive traffic to your site. They can bring in new audiences and help you increase sales by marketing to a ready-to-buy audience.<br><br>Using GoogleAds, marketers can specify a list of keywords they want to target.
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