Choosing an Ad Publisher for Your Display Ads

Jun 06, 2022

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The content available on a publisher also becomes increasingly important when hosting native ads. Native ads see a higher click through rate than display ads. Why? Because they appear as editorial content rather than a standard ad. You want your native ads to blend in as editorial content, helping to increase the likelihood that a visitor will engage with your ad. If you are serving native ads, youu2019ll want your ad content to be related to the content on the publisher page so that itu2019s consistent with the rest of the site.

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Choosing an Ad Publisher for Your Display Ads

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