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What is Descriptive Analytics| IABAC

Descriptive analytics interprets historical data to identify patterns, trends, and relationships. It answers u201cwhat happenedu201d by summarizing past events through reports, dashboards, and visualizations, helping businesses understand performance and make informed decisions based on existing data insights.

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What is Descriptive Analytics| IABAC

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  1. What is Descriptive Analytics? iabac.org

  2. Definition & Purpose Descriptive analytics focuses on summarizing historical data to understand what has happened. It helps organizations identify trends, patterns, and relationships using past performance. Common question it answers: “What happened?” iabac.org

  3. How It Works Collect data → Clean it → Summarize → Visualize → Interpret. Uses dashboards, charts, and trend lines to show performance over time. Common tools: Power BI, Tableau, Excel, Google Data Studio. Example: Monthly website traffic trends or campaign performance summaries. iabac.org

  4. In Action Marketing: See which campaigns drove the most engagement. Sales: Compare regional performance over time. Operations: Track productivity and efficiency metrics. Customer Experience: Understand behavior shifts and feedback trends. iabac.org

  5. Why It Matters Builds a solid foundation for future strategies. Simplifies complex data into clear visuals. Helps teams learn from past performance before predicting what’s next. Tagline (optional): You can’t shape the future without knowing your past. iabac.org

  6. Thank you Visit: www.iabac.org iabac.org

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