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Philip Kotler & David Aaker on Marketing and Branding in the Modern Age

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Philip Kotler & David Aaker on Marketing and Branding in the Modern Age

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  1. Navigating the Digital Landscape: Philip Kotler & David Aaker Illuminate the Path Forward for Marketing & Branding. In the rapidly evolving world of business, effective leadership is paramount. It serves as the cornerstone for organizational growth, innovation, and resilience. Organizations confront a multitude of challenges, from inflation to climate change and hyper-competition. Effective marketing and branding are pivotal in addressing these challenges and fostering innovation. We will examine how marketing and branding strategies can help organizations adapt to this volatile environment.

  2. The Economic Times presents a unique opportunity to gain unparalleled insights from leading luminaries in the field - Prof. Philip Kotler and Dr. David Aaker. They will share insights into the future of marketing and branding in today's dynamic world. We will delve into the emerging paradigms in marketing, such as Quantum Marketing, and the transformative power of branding. Join us for a two-day ETMasterclass that will reshape your understanding of marketing and branding in the modern world.

  3. Navigate the Fifth Paradigm of Marketing • Prof. Philip Kotler is quoted around the world as the “father of modern marketing.” He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Discover the Fifth Paradigm of Marketing with Prof. Kotler. Explore the transformative potential of technologies like artificial intelligence, augmented reality, and blockchain. Learn how to captivate the ever-distracted consumer in this cluttered digital age. Gain ins

  4. 2. Unveil the Future of Branding • Dr David Aaker, hailed the “Father of Modern Branding,” serves as Vice-Chair at Prophet. He’s a recognized authority on branding, has developed several recognizable concepts including the Aaker brand vision model, and has received numerous awards for his contributions to the science of marketing. DrAaker will unveil the future of branding. Dive into disruptive innovation and the creation of impactful subcategories. Explore how branding can address societal needs and inspire real change. • DrAaker will shed light on disruptive innovation, the role of branding in creating new subcategories, and the importance of addressing societal needs. We will learn how to communicate effectively in the digital age and leverage signature stories. His insights will equip organizations with strategies to thrive in the coming decades.

  5. 3. Interactive Learning • Our masterclass is designed for interaction. Engage in Q&A sessions with Prof. Kotler and Dr. Aaker. Submit your marketing blueprint in advance for personalized insights. Network with fellow participants and industry leaders. 4. Empower Your Leadership Team • This masterclass isn't just for marketers; it's for leaders. Empower your leadership team with the latest strategies in marketing, branding, profitability, and sustainability.

  6. 5. Certificate of Participation • Receive a certificate of participation signed by Prof. Kotler and Dr. Aaker, showcasing your commitment to staying at the forefront of marketing and branding. Register Now……. Joining the marketing and branding gurus will be Mr. Amit Doshi and Prof. Arvind Sahay. Amit Doshi is the Chief Marketing Officer at Britannia Industries Limited, a Marketing and Sales leader with 2 decades of diverse business & capability building experience in key innovation, brand marketing, digital, sales and customer development roles.

  7. Don't miss his enlightening session on May 9th on unlocking the full potential of AI in marketing transformation as he delves into harnessing AI to drive effective and efficient marketing strategies. Gain insights into leveraging AI for deeper consumer understanding, personalized messaging, and predicting future trends. Learn how AI-powered chatbots can revolutionize customer experience by providing personalized and real-time support. • Prof. Arvind Sahay, a distinguished figure in the marketing world, holds the position of Professor of Marketing at IIM - Ahmedabad. With a Ph.D. from the University of Texas Austin, a P.G.D.M. from IIM Ahmedabad, and a B.Tech. from IIT Kanpur, his credentials are as impressive as his insights. • On May 10th, during the masterclass, Prof. Sahay will unravel the fascinating world of the Neuroscience of Branding. He'll delve into the fundamental brain operating principles that underlie consumer behaviour and brand success. Learn how our brains store memories related to brands and how to strategically focus on the right kind of memories. Discover the essential building blocks for effective brand building and sustenance.

  8. Who Should Attend? • This masterclass is ideal for C-suite executives, senior management, and managerial groups ready to embark on a branding and advertising journey that transforms businesses. Interested in making your whole team attend - you can register a group as well. Don't miss this opportunity to equip your team with the knowledge, insights, and tools they need to drive your organization's success. Secure Your Spot Secure Your SpotJoin us for this exclusive ETMasterclass on May 9th and 10th. Register now to secure your spot and unlock the future of marketing and branding. Your journey to marketing excellence begins.

  9. In a world filled with challenges and uncertainties, leadership training, marketing, and branding are powerful tools for organizations. They pave the way for sustainable growth, innovation, and competitive advantage. The ETMasterclass workshop promises to be a transformative experience, guiding organizations towards success in the Fifth Paradigm of marketing and branding.

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