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By the end of the 1970s, Lee Baxandall and other free beach leaders on both the East and the West shores saw the demand for a broader-ranging, central naturist organization. The American Sunbathing Association was serving the needs of nudist clubs that possessed property, but did almost nothing for bare use on public properties. Defenders and supporters of clothing-optional beaches, hot springs, or simply naturism in general were isolated at best, and in many areas non existent. Baxandall called for an organizing conference to be held in San Francisco in May 1980. Most strand leaders, coming from both sides of the country, met to agree on how to proceed effectively and efficiently to promote and defend clothing-free use of beaches. Attendees agreed at that meeting that the unifying organization's business office should be called The Naturists, Inc. and that the organizational membership should be called The Naturist Society. Art Andreatte from Santa Barbara is credited with suggesting the European terms "naturists" and "naturism" to describe the group and its philosophy. "The Naturists" and "The Naturist Society" were often used interchangeably in the early years. The former word would also denote, from 1982, the company that created the magazines, novels, and other paraphernalia of outreach. In that year, at the proposition of FKK' attorney, The Naturists, Inc was officially incorporated. Most folks now use "The Naturist Society" to refer to all aspects of the organization. The year 1980 was pivotal for nudism in America. Bonnie Ziegenhagen (now Bonnie Case) remembers the hectic early days of FBDC and then FKK. She was the first employee of the FBDC, hired in June 1976, soon after the first edition of the Free Beaches Sun was published and broadcast. Working four days per week for FBDC, and part time in the post room of the Baxandall Company next door, Ziegenhagen did the typing, labeling, and supply of the FBDC merchandise (T shirts, books, bumper stickers, buttons, copies of the Sun), editions of the Green Mountain Quarterly, postcards and artwork prints, and general office management. By the time FKK issued its first set of membership cards in September 1980 it'd 879 paying members, as well as dozens of subscribers. Smith was also instrumental in compiling the website advice for the first variation of the World Guide to http://schnupper.vfl-wiki.de/index.php?title=Laboratory-staff-have-contacted-authorities-over-pictures-they-have-found-In-the-UK-one-f and Recreation (in the 1995 edition FKK changed "Recreation" to "Resorts"). With all of the info coming in to the FBDC and now to FKK Baxandall and http://www.animuj.pl/wiki/index.php?title=Nudist-Assembly-Event-Recap-the-FKK-Gathering-at-Juniper-Woods-u were able to update their extensive lists and descriptions of the world's clothes-optional areas. They wanted the World Guide to be precise, complete, and up to date. They also desired the book's physical presentation to include to contain amazing photos, and a durable binding. Its coverage of North American clothes-free opportunities is unmatched by any other printed guide. It covers more clothes-optional clubs, resorts, beaches and hot springs than any other American publication.