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To really make the most out of these useful tools, you’ll want to begin with a clear understanding of how search engines work, and how the process of searching translates into search results— concepts like site crawlers and page indexing; meta descriptions, on-page optimization, and answer boxes; Google Search Console, rich snippets and data highlighter; and pay-per- click advertising, ad groups and remarketing. That’s not to suggest that keywords aren’t important! Once you have a grasp of the search landscape, you’re ready to move on to higher-order digital tools like Ahrefs, which is specifically designed to help you conduct research on SEO keywords, and hone in on the best search terms for your content – whether you’re creating a blog for your customers or adding enhanced descriptions to your product listings.