Aging Gracefully The Rise of Home Care & Senior Care Franchises in 2023

Aging Gracefully: The Rise of Home Care & Senior Care Franchises in 2023 Everything Health are Transforming Healthcare www.healthcareeverything.com Yvonne Mitchell Co-owner Daycation for Seniors Paul Kelly Co-owner Daycation for Seniors

The TRICK to AGING GRACEFULLY is to ENJOY it

Editor’s Note Caring Connections I In Healthcare Everything’s recent edition, Aging Gracefully: The Rise of Home Care & Senior Care Franchises in 2023, you’ll meet inspiring individuals dedicated to making a difference. Their stories resonate with a universal truth: in the twilight years, what we crave the most is not just medical attention but a caring touch, a listening ear, and the assurance that we are valued. In these stories, you’ll find not just information but a heartfelt invitation to embrace the spirit of compassion and build bridges of understanding. Because, in the end, it’s the caring connections we forge that truly define the quality of our lives. n 2023, amidst our busy lives, something incredible is happening in how we care for our seniors. Instead of moving to unfamiliar places, elderly individuals can now age gracefully in the familiarity of their own homes, surrounded by the things they cherish and the people they love. This change is making a massive difference in the lives of families. In this edition, we highlight the journeys of those who don’t just see it as a job; they see it as a calling, a way to make a difference in people’s lives. These caregivers bring the warmth of companionship, the reassurance of medical expertise, and the simplicity of a genuine smile to the lives of those they serve. This edition dives deep into the heart of this transformative journey. We unravel the delicate threads of empathy and patience that embroider the fabric of every caregiving relationship. We witness the quiet triumphs, shared laughter, and unwavering commitment defining senior care franchises’ realm. It’s a world where dignity is preserved, independence is cherished, and every day is an opportunity for a meaningful connection. Hope you have an interesting read! Pja Sh -Pooja Shah

Cover Story Content 08 20 Majestic Residences Priori?zing the Care Needs of Your Loved Ones 32 Transition Squad Embracing Aging through Simplified Downsizing Articial Intelligence, Image Analysis and Machine Learning in Pathology – Is it Really Valuable? 26 CXO Articles Empowering Your Journey with a Unique Choice in Senior Care Options 16 Empowering Independence How Home Care Franchises are Changing the Aging Experience 28 In-Home Care A Personalized Approach to Aging in Place

Chidiebere Moses Ogbodo Editor-in-Chief Aging Gracefully: ome Care & Senior Care Franchises in 2023 Pooja Shah Nisha Mehra Managing Editor Executive Editor The Rise of David King Sameen Arif Visualiser Art & Design Head Paul Belin Deepanjali Jena Co-designer Art & Picture Editor Eric Jackson Carol Wilson Business Development Manager Marketing Manager James Vincent, Brian Cooper Nick, Elisha and Mary Business Development Executives Featuring Person Company Brief Sales Executives Jacob Smith Prashanth Hiremath Technical Head Amada Senior Care is committed to enriching lives via senior home care and by guiding families through assisted living and housing options. Amada Senior Care amadaseniorcare.com Patrick Murphy CEO Assistant Technical Head David, Robert Technical Consultants Alina Sege Nikita Khadalkar Digital Marketing Manager Assistant Digital Marketing Manager Daycation for Seniors provides a supervised daytime social senior care program that will help families successfully care for their loved ones. Paul Kelly & Yvonne Mitchell Co-owners Daycation for Seniors daycationforseniors.com Gemson SME-SMO Executives Carl Vincent Research Analyst Since 2016, IKOR have been providing life care management solutions to seniors and individuals with disabilities. IKOR James Sullivan President Tanaji Fartade Circulation Manager ikorcare.com sales@healthcareeverything.com Majestic Residences is a franchise system of top residential care homes across the country that are committed to quality care through values and technology. September, 2023 Majestic Residences majesticresidences.com Chuck Bongiovanni CEO and Co-founder Contact Us: Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - 614-602-4132 Email: info@healthcareeverything.com For Subscription: www.healthcareeverything.com Insights Success Media and Technology Pvt. Ltd. Survey No.133/134, Brand Square, Office No. 512, Kunjir Chowk, Pimple Saudagar, Pune, Maharashtra 411027. Phone - India: 7410033802, 8956487823 Email: info@healthcareeverything.com For Subscription: www.healthcareeverything.com Right at Home is a global franchise network that provides in-home care and assistance to older adults who want to age in place. Right at Home rightathome.net Margaret Haynes CEO Transition Squad is a full service downsizing company that helps seniors downsize and works with families settling and estate. Transition Squad transitionsquad.com Viraf Baliwalla Founder Follow us on : www.facebook.com/Healthcareeverything/ https://twitter.com/healthcareeverything We are also available on : Copyright © 2023 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights success. Reprint rights remain solely with Insights Success Media and Technology Pvt. Ltd. Healthcare Everything is powered by Insights Success Media and Technology Pvt. Ltd.

Yvonne Mitchell Co-owner Daycation for Seniors Paul Kelly Co-owner Daycation for Seniors for Seniors

The Rise of Home Care & Senior Care Franchises in 2023 A seasoned professionals with a wealth of experience in the senior care industry, "Daycation for Seniors" offers a holistic and tailored approach to the social needs of aging seniors. Their dedicated team will ensure that the caregiver and their loved one will receive the utmost care and support. s older adults enter the later stages of life, planning for their future needs or the needs of aging loved ones can be overwhelming and stressful. Led by With Daycation's dementia trained staff, individuals and families can find peace of mind knowing that they have a knowledgeable and compassionate team supporting them through the challenges of aging. Daycation strives to empower older adults to maintain their independence and well-being while providing the guidance and support needed for a smooth and dignified aging process. Enriching Lives at Home Daycation for Seniors is a Social Activity Day Center that provides supervision and care for seniors who require support during the day. The program is designed for seniors cared for at home by family members. Paul Kelly and Yvonne Mitchell are the Founders and address seniors' inactivity and loneliness. Yvonne's experience in the Senior Care industry and Paul's ownership of residential care homes led to the realization that providing respite to family caregivers could extend care at home. With business partners Nicholas Mitchell and James Slaughter, they established Daycation for Seniors in 2015. The center offers a supportive environment, enriching the lives of seniors while providing caregivers with much-needed breaks. diverse background, he also served as the CEO of a construction company for 35 years. He was involved as a partner and past president of a successful granite countertop business in Sacramento. Both Yvonne and Paul's expertise and dedication have been instrumental in shaping the success of Daycation for Seniors. Compassionate Care and Support Daycation embraces a set of core values that form the foundation of their work: trustworthiness, integrity, teamwork, passion, quality, communication, compassion, and empathy. These values guide their approach to caring for older adults and their families, ensuring a holistic and supportive experience. Driving Success with Experience and Dedication Yvonne Mitchell's professional journey began in the senior healthcare industry, where she accumulated over 40 years of experience as a certified nursing assistant and Activity Director. Her role as Program Director at Daycation for Seniors provided valuable insights into engaging, caring for, and entertaining seniors with dementia and special needs. Yvonne's commitment to growth is evident through her dedication to continuous education through classes, books, and seminars. Daycation for Seniors has a clear mission to offer respite for caregivers who are taking care of seniors in need of daytime supervision. Their vision is to establish Daycation for Seniors centers in every community, providing vital support to caregivers, enabling them to keep their loved ones at home and avoid the need for care facilities. By offering a safe and engaging environment for seniors during the day, Daycation for Seniors aims to enhance the overall well-being of both caregivers and their elderly loved ones. On the other hand, Paul Kelly serves as the CEO of Daycation for Seniors and the newly established Daycation for Seniors Franchising. Prior to this venture, Paul gained experience in senior care by owning and operating three residential board and care homes for 12 years. With a

Enriching Lives and Empowering Families provide essential medical and personal care, they often struggle to address the social and interactive aspects that are equally important for seniors' well-being. Connecting with others and participating in group activities are crucial for stimulating seniors' mind, body, and spirit, contributing to their overall health and happiness. Daycation for Seniors offers a comprehensive service that focuses on entertaining and providing overall care for seniors who require supervision during the day. This service serves as a valuable respite for family caregivers, allowing them much-needed time for themselves. By taking on the caregiving responsibility during the day, Daycation for Seniors enables family caregivers to pursue employment opportunities or attend to other household duties, alleviating some of the burdens they may face. One of the key challenges faced by in-home care agencies is high employee turnover. Caregivers may face demanding schedules and long hours, leading to burnout and dissatisfaction. This turnover can negatively impact the quality and continuity of care provided to seniors. Moreover, the cost-effectiveness of Daycation for Seniors' service is a significant advantage. Their program is priced at less than half the cost of in-home care, making it a more accessible option for families. Additionally, their social day center's wide range of activities surpasses what in-home care services can offer. Compared to care homes and memory care facilities, which tend to be substantially more expensive, Daycation for Seniors presents a more affordable and engaging alternative. By offering a social activity day program, Daycation for Seniors enables families to spend quality time together at home while ensuring their senior loved ones receive the care and attention they need. This approach creates a win- win situation, benefiting both the seniors and their family caregivers, fostering a sense of togetherness and support within the family unit. Redefining Senior Care through Social Interaction and Employee Satisfaction The in-home care industry faces significant challenges in meeting all the diverse needs of seniors. While they may

In contrast, Daycation for Seniors stands out by offering a wide variety of engaging activities and games in a fun and socially interactive environment. Daycation for Seniors fulfills seniors' social interaction and mental stimulation needs by providing a vibrant and enjoyable atmosphere. Additionally, their employees appreciate the positive and uplifting environment they work in, which contributes to higher job satisfaction and lower turnover rates. The flexibility of Daycation for Seniors' working hours, including evenings, weekends, and holidays off, further enhances the appeal for their staff. Through its unique approach to caregiving, Daycation for Seniors addresses the challenges faced by in-home care services and creates an enriching experience for both seniors and caregivers alike. Scaling Excellence in Senior Care and Entertainment Daycation for Seniors has ambitious goals for the future. By the end of 2023, they aim to award two franchises, marking the beginning of their expansion. A Folsom franchise has already been awarded and will open January/February of 2024. In 2024, the company plans to open six additional franchises, demonstrating a strong commitment to scaling exponentially. The initial focus will be on growth in the Sacramento and Northern California communities during the first three years, then expanding nationally. Care industry. The senior day center market offers a less competitive landscape compared to in-home care services, making it an attractive option for potential business owners. Firstly, family members of the seniors attending the center express their deep appreciation for the social day center's services daily. This positive feedback reflects the valuable impact that such centers have on the lives of seniors and their families. DFS Franchising,Inc., as part of Daycation, provides franchise opportunities to qualified individuals who wish to own and operate a senior day program. Running a senior day center can be an incredibly prosperous and rewarding venture for various reasons. The success and recognition of Daycation for Seniors are evident through its multiple-year accolade as the Best Senior Service Business in Rocklin. This award is a testament to the exceptional quality of their services and their high client satisfaction level. The company's reputation is further strengthened by the glowing testimonials from appreciative clients, including Diana B., who expressed gratitude for the excellent staff and the happiness they brought to her mother. Moreover, the potential for growth in the senior day center industry is significant, considering that 26% of the population is 65 years or older. As the aging population continues to increase, the demand for affordable and effective senior care options like social day centers is also expected to grow. For entrepreneurs seeking a fulfilling business opportunity that makes a positive difference in the lives of seniors and their families, owning and operating a senior day center can be an excellent choice. By offering franchise opportunities, Daycation is enabling passionate individuals to enter this expanding market and contribute to the well-being of the elderly in their communities. Additionally, local doctors and neurologists have recommended Daycation for Seniors, highlighting the medical community's trust and confidence in their program. With such positive feedback and a proven track record of providing exceptional care and entertainment for seniors, the company is well positioned for successful growth and expansion in the coming years. Embrace the Future Daycation is actively promoting the idea of senior day centers to aspiring entrepreneurs interested in the Senior

Empowering Independence How Home Care Franchises are Changing the A force, reshaping the aging experience for seniors worldwide. Gone are the days when aging implied relinquishing independence and moving to institutionalized facilities. Home care franchises are championing a new era where the elderly can age gracefully within the comfort of their homes, empowered and independent. s the global population ages, the demand for elderly care services rises. In this shifting landscape, home care franchises have emerged as a transformative Aging Experience Tailored Care Plans One of the significant ways home care franchises are revolutionizing elderly care is through personalized and tailored care plans. Unlike one-size-fits-all institutionalized care, these franchises recognize the unique needs of every individual. They conduct thorough assessments to understand the physical, emotional, and social requirements of the elderly person. Consequently, the care provided is highly individualized, addressing specific needs and preferences, thus ensuring a higher quality of life. Fostering Independence and Dignity Independence is a fundamental aspect of human dignity, regardless of age. Home care franchises emphasize this by enabling seniors to maintain their independence as much as possible. With assistance in daily activities such as bathing, dressing, and meal preparation, seniors can continue living on their terms within their surroundings. This fosters a sense of belonging and enhances their self-esteem, allowing them to age with dignity and grace. Companionship and Emotional Support Social isolation and loneliness are common challenges for the elderly. Home care franchises recognize the importance of companionship and emotional support in the overall well-being of seniors. Caregivers not only assist with physical tasks but also provide much-needed companionship. Engaging in conversations, playing games, or simply spending quality time together significantly improves seniors’ mental and emotional state. This emotional support goes a long way in enhancing their overall happiness and contentment. 16 | September 2023 17 | September 2023 www.healthcareeverything.com www.healthcareeverything.com

Subscribe Today Promoting Healthy Lifestyles facilitate participation in community events, clubs, and social gatherings. By encouraging seniors to engage with their communities, they combat social isolation and provide opportunities for meaningful interactions. This involvement fosters a sense of belonging and purpose, enriching the lives of seniors. Through community engagement, seniors can share their wisdom, experiences, and skills, contributing positively to their society. Home care franchises thus play a pivotal role in ensuring that seniors remain active members of their communities, enhancing their overall quality of life and sense of fulfillment. Home care franchises are not just about assisting with daily activities but also actively promoting healthy lifestyles among seniors. Caregivers encourage regular exercise, plan nutritious meals, and ensure that medications are taken as prescribed. By focusing on holistic health, these franchises contribute to the prevention of various health issues, enhancing the overall quality of life for the elderly. Stay in touch. Respite for Families Subscribe to Healthcareverything Get Insightssuccess Magazine in print, & digital on www.healthcareeverything.com Caring for an elderly family member can be emotionally and physically draining for families. Home care franchises offer respite to family caregivers by sharing the caregiving responsibilities. Knowing that their loved ones are in a secure position allows family members to take a break, recharge, and address their personal needs. This support network benefits the caregivers and ensures that the seniors receive the best care possible. Conclusion Home care franchises are not just businesses but beacons of hope and empowerment for the elderly. By focusing on personalized care, independence, companionship, healthy lifestyles, respite for families, safety, and technology, these franchises are redefining the aging experience. Seniors are no longer confined to the limitations of aging; instead, they are encouraged to embrace life fully, with the assurance that they are supported, cared for, and respected. In this paradigm shift, home care franchises are not only changing the way we care for the elderly but also changing the way we perceive aging – as a period of life that can be lived with dignity, joy, and independence. Safety and Security Never Home care franchises prioritize the safety and security of seniors. From fall prevention measures to emergency response systems, these franchises implement various safety protocols to create a secure environment for the elderly. The family can have peace of mind, knowing that there is a dedicated team ensuring the safety of their elders around the clock. This sense of security further enhances the seniors’ independence, enabling them to move around their homes confidently. Miss an Issue -Pooja Shah Technological Advancements In the digital age, technology is a vital factor in enhancing the lives of seniors. Home care franchises harness the power of technology to provide better care. Mobile apps and wearable devices help caregivers monitor vital signs, medication schedules, and daily activities. Additionally, video calls and social media platforms facilitate the gap between seniors and their loved ones, reducing the feeling of isolation. These technological advancements not only enhance communication but also contribute to the overall well-being of seniors. CORPORATE OFFICE Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602 - 1754,(302)-319-9947 Email: info@healthcareeverything.com For Subscription : www.healthcareeverything.com Promoting Community Engagement Check should be drawn in favor of : INSIGHTS SUCCESS MEDIA TECH LLC Home care franchises are instrumental in promoting community engagement among seniors. These franchises recognize the importance of social connections and actively 18 | September 2023 www.healthcareeverything.com

Majestic Aging Gracefully: The Rise of Home Care & Senior Care Franchises in 2023 Residences Priori?zing the Care Needs of Your Loved Ones I Co-founder of Majestic Residences has a perfect care solution for you. Aftertouring around several care homes— he realized that many of these larger communities needed to improve their care delivery for the elderly. While they can provide you with a perfect dining room, larger living space and more staff, it's not necessary that you'd received care up to your satisfaction levels. Chuck Bongiovanni CEO and Co-Founder Majes?c Residences f you're feeling a little scared, concerned, or frustrated about taking the next step in your loved one's care progression, then Chuck Bongiovanni, the CEO and I believed there was a better way, and I knew that I wanted to be the one to create it. I always thought that smaller residential assisted living homes were the answer, but the industry has historically been extremely fragmented and disorganized. “Mom and Pop” types of places have no universal standard of care and are typically behind the curve on new technology. We knew we could rise to the occasion and meet families’ needs for improved care delivery by utilizing updated technology and care management tools. Each resident’s needs vary and thus, Chuck believed that the answer to meet this care gap was Majestic Residences, a home care franchise that enables customized care, tailored for each resident’s personal care needs, through smaller residential assisted living homes. Brief us about the organization and shed some light on your journey as the company’s guiding light. In an interview with Healthcare Everything, Chuck shares his unique approach that promises Honest, Observant, Memorable and Empathetic care delivered to both the residents and their families. We began the company in June 2020. Our franchisees operate small residential assisted living homes where they provide non-medical senior housing services for seniors. Our residential settings range from about 6 to 16 residents. Following are the highlights of the interview: Kindly tell us the source of inspiration. What led you to venture into Senior care services? Our journey began amid the COVID-19 pandemic when nursing homes and large assisted living communities were hit hard with COVID-19 deaths. We saw a shift from families feeling more confident in the big box type of facilities to feeling more comfortable moving their loved ones into these smaller, more controlled environments. I spent nearly 30 years working with the last franchise system I founded, CarePatrol, a senior placement agency. Those franchisees help families find appropriate assisted living for their aging loved ones. Unfortunately, during my time touring and vetting facilities and care homes, I saw that many of them simply weren’t meeting the needs of the residents in their care. 20 | September 2023 21 | September 2023 www.healthcareeverything.com www.healthcareeverything.com

Can you elaborate upon the core values on which the company is built and what its mission is? Records, software to support meal preparation, employee records and more. We are the only care homes in the nation that utilize a new radio-wave technology that detects when an adult brief is wet. It alerts the caregivers and then records how long it took the caregivers to change it. This technology decreases the risks of skin breakdown and infections while also supporting self-dignity for our residents. The mission of Majestic Residences is to create an environment where our residents can live with Ageless Possibilities. Unfortunately, many healthcare professionals aren’t immune to “ageism” and often will assume that an elderly person is someone with limitations. While we know that our residents aren’t going to run marathons, our goal is to help them live as independently as possible and never make assumptions about what they can and cannot do. What endeavors is the company currently pursuing to improve its care measures for senior clients? The mission of Majes?c Residences is to create an environment where our residents can live with Ageless Possibili?es. Unfortunately, many healthcare professionals aren’t immune to “ageism” and o?en will assume that an elderly person is someone with limita?ons. While we know that our residents aren’t going to run marathons, our goal is to help them live as independently as possible and never make assump?ons about what they can and cannot do. In what ways do the company’s specific services help the senior population in resolving their care needs? How are these different from other forms of care that they receive or do not receive in general? We are currently in the final phases of creating a portfolio of other senior-related franchise systems. Each system in this portfolio will offer services that will complement the others. Our goal is to build a network of brands whose missions and values align with ours to increase seniors’ quality of life throughout the various stages of aging and care needs. Many seniors end up moving into larger assisted living communities simply because these larger facilities have more branding power! Most people don’t even know that smaller homes are out there. Families choose a big company because they recognize the name, which can sometimes have terrible outcomes for their loved ones due to mismatching their care needs with the facility’s capability. Each resident’s needs vary, and some are more customized types of care than the facility can provide. There are many examples of how this can play out for the resident negatively. How do you envision scaling your organization’s services and operations in 2023 and beyond? 2023 will be a big year for Majestic Residences. We are already seeing great things from our newest franchisees, who have purchased existing RAL operations and converted them into Majestic Residences branded homes. We have also seen an increase in existing RAL owners coming to our brand because they need more support & see the power of our cohesive branding. Big Box facilities offer amenities that may seem great to the family member who is doing the touring but may not be accessible to the resident. For example, how beneficial is a beautiful dining room area if it’s thousands of feet away from the resident’s apartment? Additionally, many seniors need more supervision than what can be provided at a larger facility. This typically results in the resident being restricted to staying in their rooms alone most days. The image often portrayed in the marketing materials of these large facilities where all residents are equally involved in activities is not the reality of what happens. What are some of the testimonials or recognition that accurately highlight your company’s position in the market? We were added to the prestigious SeniorHousingNews.com’s “Five Senior Providers To Watch” list. We also will be appearing on Kevin Harrington’s (original Shark Tank member) new show, “American Entrepreneur.” Our smaller homes can be more individually tailored for each resident’s personal care needs. For example, our homes are usually staffed with one caregiver per 5 or 6 residents, while the larger assisted living facilities could have one caregiver for 15 to 20 residents. With our higher staff-to-resident ratio, we get to give our residents more of the one-on-one attention they need and deserve. What technological support does the company find to be essential in conducting senior care operations? Majestic Residences’ homes are the most technologically advanced in the nation. Each home has Electronic Health 22 | September 2023 23 | September 2023 www.healthcareeverything.com www.healthcareeverything.com

26 | September 2023 27 | September 2023 www.healthcareeverything.com www.healthcareeverything.com

A in the comfort of their own homes – is strong. This aspiration has given rise to the concept of in-home care, a personalized approach to aging that has gained significant traction in recent years. A Personalized Approach to Aging Place ging is a natural part of life, and as our loved ones mature, their needs and requirements change. For many seniors, the desire to age in place – remaining In-home care represents a paradigm shift in the way we perceive aging. It acknowledges that growing old does not mean sacrificing independence, dignity, or the familiar surroundings of home. Instead, it embraces the unique needs of every individual and tailors care services to ensure a fulfilling and comfortable life. in Catering to Individual Needs One of the fundamental aspects of in-home care is the development of personalized care plans. Unlike institutionalized care, which often follows a one-size-fits-all approach, in-home care providers recognize the diversity of needs among seniors. Caregivers conduct thorough assessments, considering physical health, emotional well- being, and social preferences. This personalized approach ensures that the care provided is precisely tailored to the individual, promoting a higher quality of life and overall satisfaction. Preserving Independence and Familiarity The primary purpose of in-home care is to preserve the independence and familiarity that the home provides. Seniors can continue living life on their terms, surrounded by cherished memories and possessions. With assistance available for daily activities such as bathing, meal preparation, and medication management, seniors can maintain their autonomy while receiving the necessary support. This preservation of independence plays a pivotal role in promoting emotional well-being and a positive outlook on life. In-Home Care Companionship and Emotional Support The elderly are prone to loneliness and social isolation. In- home care providers recognize the importance of companionship and emotional support in enhancing the lives of seniors. Caregivers assist with practical tasks, engage in meaningful conversations, participate in activities, and offer emotional companionship. These interactions provide seniors with a sense of belonging and purpose, significantly improving their overall quality of life. 28 | September 2023 29 | September 2023 www.healthcareeverything.com www.healthcareeverything.com

Health and Wellness Promotion guidance and meal planning, ensuring that seniors receive well-balanced and wholesome meals tailored to their dietary needs. Caregivers work closely with healthcare professionals and nutritionists to create meal plans that address specific health concerns, such as hypertension or dietary restrictions due to medical conditions. Proper nutrition supports physical health, enhances energy levels, and promotes faster recovery from illnesses. In-home care extends beyond basic assistance; it encompasses a holistic approach to health and wellness. Caregivers encourage and facilitate regular exercise, plan nutritious meals, and ensure that medications are taken as prescribed. By focusing on preventive measures, in-home care promotes overall health and reduces the risk of illnesses. Seniors in in-home care often experience improved physical fitness, enhanced mental acuity, and greater well-being. Empowering Seniors, Preserving Dignity In-home care represents a compassionate and personalized approach to aging, empowering seniors to live fulfilling lives in the comfort of their homes. This approach ensures that seniors receive the care they need and preserves their dignity, allowing them to age with grace and fulfillment. In- home care stands as a testament to our commitment to honoring the elderly, enriching their lives, and allowing them to age in place while embracing the support they require. Family Support and Peace of Mind In-home care benefits seniors and provides support and peace of mind to their families. Knowing that their loved ones are in capable hands allows family members to maintain a balance between caregiving responsibilities and their personal lives. It alleviates the stress associated with caring for aging parents, enabling families to cherish their time together without the constant worry of providing care. Specialized Medical Assistance In-home care extends its services to specialized medical assistance, ensuring seniors receive the healthcare they need without the necessity of institutionalization. Experienced caregivers are trained to handle various medical conditions, such as diabetes management, wound care, and post-surgery recovery. This level of specialized assistance allows seniors to manage their health conditions effectively, promoting a better quality of life. -Pooja Shah Cognitive Stimulation and Mental Wellness Cognitive decline and mental health issues are common concerns among the elderly. In-home care providers recognize the importance of mental stimulation and emotional well-being. Caregivers engage seniors in activities that challenge their minds, such as puzzles, memory games, and creative hobbies. Additionally, they provide companionship and a listening ear, addressing feelings of loneliness and depression. By focusing on cognitive stimulation and mental wellness, in-home care enhances seniors’ cognitive abilities, boosting their confidence and overall happiness. Nutritional Guidance and Meal Planning Nutrition plays a pivotal role in overall health, especially for seniors. In-home care services include nutritional 30 | September 2023 www.healthcareeverything.com

Aging Gracefully: The Rise of Home Care & Senior Care Franchises in 2023 Transition Squad Embracing Aging through Simplified Downsizing It is an overwhelming process but organizations like Transition Squad are easing the burden of downsizing by doing all the work and finding the best homes for its clients. They offer a helping hand to individuals seeking to declutter their homes and embark on a new chapter in their lives. In an effort to reduce the amount of pain and struggle adults with senior parents experience, Viraf Baliwalla founded Transition Squad. By providing practical solutions and personalized strategies, Transition Squad ensures a smooth transition to a more simplified and organized lifestyle. T hroughout our lives, we tend to accumulate a multitude of possessions that hold sentimental value or serve practical purposes. However, as the years pass, many of these possessions find themselves forgotten, left unused, and slowly turning into clutter within the confines of our homes. Downsizing can be an aid for aging people to redefine their lives by decluttering and moving to a new place. Our mission is to take away the burden of the downsizing process, find a good home for our clients' belongings, and maximize the sale price on behalf of our clients. Our interview with Viraf Baliwalla explores the inspiring journey of Transition Squad and what drove him to start it. Below are excerpts from the interview: Kindly brief us about your organization and its inception story. At first, Transition Squad was not called Transition Squad. It was called Private Seller's Toolkit and was a business designed to help people sell their homes privately at a lower cost. However, our first client had a mother with Alzheimer's, and I saw the pain that she was going through. I had to downsize my dad as well from a distant city and knew first-hand what it was like. My friends had Viraf Baliwalla Founder Transition Squad 32 | September 2023 33 | September 2023 www.healthcareeverything.com www.healthcareeverything.com

is to convert the way people sell and buy second-hand items to an auction format. We have one core value – do our best to help our clients. In what ways is the organization incorporating emerging technological solutions to be the leading home care solution provider in 2023? We have built our own online auction platform to give us complete control over the selling process. We have also automated many processes to make them highly efficient and easy to use for most people. What are the challenges the home care industry currently faces and how is your organization making the best out of it? There have been many free solutions that have emerged causing the market to be flooded with second-hand items, driving prices down. Many of these solutions have not had sustainable business models and have gone by the wayside. We are adapting the way we sell to try to maximize dollars for clients, however the end results always depend on what our clients have for sale. reached that age where many of their parents were having health issues and had to downsize. It was then that the lightbulb went off in my head and we decided to pivot from a business that helped people save some commission to one where we were helping seniors and families at a time of real need. so I built a solution to help others do the same and save commission. Our first client had a mother with Alzheimer's and that started our pivot to becoming Transition Squad to help seniors downsize. At first, we just helped with packing and move management. But our first few clients asked what to do with all their "stuff". After some research, we did what everyone else in that business was doing – pack it up and send it to an auction house. So, we did that. The auction houses would sell for pennies on the dollar and couldn't sell the big items, so they disposed of them at our clients' expense. This disappointed a lot of clients and we figured out a way to bring the buyers to the stuff rather than packing and taking the stuff to the buyers. We would put through 500-2,000 people through a home on a weekend morning and afternoon and sell about 50% - 70% of the contents. To help sell more, we then added online auctions to our website. One day we had a high-rise condo client. We were not allowed to do an estate sale due to logistics and traffic, but they let us do an auction pickup. Instead of prices being negotiated down, they skyrocketed, and we realized that if we switched the order around to do auctions first, it would drive up the prices of desirable items. Then we could do the estate sale for everything else. Now that is what we try to do with every client project. As an experienced leader, what advice would you like to give to aspiring entrepreneurs and enthusiasts who wish to venture into the competitive industry that you are serving? Please tell us about yourself and your professional journey so far. Be innovative and solve a problem, don't just try to offer yet another free solution. You won't make it. I graduated from the University of Waterloo in 1986 with a degree in computer science. I was offered a job with Raytheon in Boston programming radar systems for the government. However, I had an entrepreneurial drive and started a desktop publishing company when the Macintosh first came out. I had no idea how the printing industry worked but was a quick study on computers and software. So, I approached a printing company that had a Mac sitting there but didn't know what to do with it. I met with the owner and offered a trade – you teach me about the printing industry, and I'll volunteer my time to do business cards, letterheads, and stationery for you. A short time later, I returned home, got married and started a new programming job during the day while operating my desktop publishing business at night from a home office. I worked day and night for about 6 months, and I had about 85% of the small to mid-size printers using my services. I quit my full-time job and started to focus on growing my business. I hired additional help and as we outgrew the space in one home, we simply moved to a bigger house. We also added more services like graphic design, prepress, and multimedia, and What are the future goals of the company? How does it envision scaling up its operations and reach in 2023 and beyond? by 1996, we made it to the "top 100 ad agencies in the country" list. Then the internet started becoming popular and I always had a passion for connecting buyers and sellers, so I built one of the first online classifieds engines in the nation. We ended up powering about 23 radio stations throughout the US and Canada. Our most popular category was autos and we developed relationships with car dealers and got to know their business very well. We decided to flip over to help consumers with buying cars, and now that we knew the inside secrets of the industry; we became car brokers. Fairly early on, we approached businesses to offer this as a benefit to their staff. One of the first companies we approached was an insurance company. Not wanting to put all my eggs in the insurance business, I looked at what other problems I could solve. I knew how to sell homes privately, We have set ourselves up to franchise. We have opened corporate territories in Tampa, Florida and Toronto, Ontario, Canada. We hope to have franchisees serving many markets throughout North America through our centralized website. What are the core values of the organization? What is its mission and vision statement? Our mission is to take away the burden of the downsizing process, find a good home for our clients' belongings, and maximize the sale price on behalf of our clients. Our vision 34 | September 2023 35 | September 2023 www.healthcareeverything.com www.healthcareeverything.com

Health Everything are Transforming Healthcare www.healthcareeverything.com

Aging Gracefully The Rise of Home Care & Senior Care Franchises in 2023

Aging Gracefully The Rise of Home Care & Senior Care Franchises in 2023

Presentation Transcript