Performance Impact November 15, 2007. A New Kind of Corporate Social Responsibility. Fleishman-Hillard 200 N. Broadway St. Louis, MO 63102. A Little Humor …. A New Kind of Corporate Social Responsibility. Overview of Corporate Social Responsibility. CSR in the Past. “.
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A New Kind of Corporate Social Responsibility
200 N. Broadway
St. Louis, MO 63102
There is one and only one social responsibility of business—to use its resources and engage in activities designed to increase its profits.
–Milton Friedman, Capitalism and Freedom (1962)
This obligation [of CSR] is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large.
In your own words, what does the phrase “corporate social responsibility” mean to you?* (Volunteered)
* Columns may not add to 100% due to multiple responses.
Online Social Media Now Primary Source of CSR Information
What types of online resources have you used?*
*Columns may not add to 100% due to multiple responses. **Less than one-half of one percent.
Assuming that a company is operating its business in an honest and ethical manner, which one of the following is most important to you?
Treats and pays employees well
Goes beyond law to protect
Responsive to customers' needs
Contributes to community beyond
Shares your values
Ensures good profits for
Gives to charitable causes
All the same/other
What are your expectations of local companies’ participation in or contribution to their communities?
Fixing problems created by company
Environmentally friendly practices
To what extent do you agree or disagree with the following statements:
Focus on generating business and employing more people, rather than making corporate donations to social causes.
Place employee salary and wage increases above making charitable contributions.
Senior Vice President & Partner of Internal Communications
Senior Vice President & Partner of Public Affairs
Visit the study online at www.csrresults.com.