lecture 3 tourism management hotels
Download
Skip this Video
Download Presentation
Lecture # 3 Tourism Management: Hotels

Loading in 2 Seconds...

play fullscreen
1 / 15

Lecture # 3 Tourism Management: Hotels - PowerPoint PPT Presentation


  • 441 Views
  • Uploaded on

Lecture # 3 Tourism Management: Hotels. Lecture Objectives Understand hotel development in China Review w orld hotel development and its influence on China’s hotel business Case analysis of economy hotel development in China Discuss tourism’s influence on China’s modernization

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Lecture # 3 Tourism Management: Hotels' - HarrisCezar


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
lecture 3 tourism management hotels
Lecture #3Tourism Management: Hotels

Lecture Objectives

  • Understand hotel development in China
    • Review world hotel development and its influence on China’s hotel business
    • Case analysis of economy hotel development in China
  • Discuss tourism’s influence on China’s modernization
    • Discuss to what extent tourism will make an authentic modern China (Discussion of authenticity #2)

Useful References

Yu, L. (2003). Critical issues in China’s hotel industry. In Yu, L., Ap, J. & Zhang, G. (Eds.), Tourism in China, pp. 129-142. New York: The Haworth Hospitality Press

slide3
Development of tourism infrastructures in ChinaYour independent reading of the textbook chapters, giving critical thoughts to:

Achievements and future issues*

  • Hotels
    • Service improvement, management consolidation, and brand development
    • Strategies of global hotel companies to enter China
    • Financial performance of hotels

*To have the information updates, please visit:

http://www.cnta.com

review w orld hotel development its influence on china s hotel business
Review world hotel development &its influence on China’s hotel business
  • Western hotel chains and their hotel brands
    • The global hotel industry is dominated by hotel chains.
    • A third (over 5 million) of world hotel rooms were controlled by the top 300 hotel chains
    • 2.7 million hotel rooms were controlled by the top ten hotel chains
geographic location of world top 100 hotel companies 2007
Geographic Location of World Top 100 Hotel Companies, 2007

Source: Compiled based on data from Hotels Magazine, “Hotels’ 325”

slide6
Hotel Company in Most Countries

Source: Hotels Magazine, “Hotels’ 325”

three hotel industry business formats
Three hotel industry business formats
  • Management contracting;
  • Franchising;
  • Consortia
case analysis of economy hotel development in china
Case analysis of economy hotel development in China
  • Economy hotel, also known as limited service hotel
    • Low price RMB180-220
    • Operation model – b&b
    • First came up in US in 1950s
    • Global ratio to star hotel is: 7 : 3
    • In China such hotels only take up less than 10% of the market share
    • 3 well known brand economy hotels

in China enjoy an annual growth of

90% in the past 3 years:

      • Jinjiang Inn (锦江之星)
      • Home Inn (如家快捷)
      • Motel 168 / 268
eh in hangzhou
EH in Hangzhou
  • First built in 2003 (Home Inn Tiyuchang Road)
  • By 2008, 8 economy hotel chains had opened business in the city
    • Home Inn has 16 in HZ at present
  • Occupancy rate stands at a regular rate of 95% and frequently reaches 100%
  • Problems caused by overexpansion of economy hotels in Hangzhou
major problems
Major problems
  • Overheated investment pushes up construction cost – multiplied cost such as
    • Building renting
    • Management
    • Labor
    • etc. => profitability
  • Competition with 2-3 star hotels in
    • Service
    • Price
slide11
Inadequate management capabilities
    • Weak in marketing, mainly depending on “C-trip”
    • Lack of established quality standards and quality guarantee system
    • Human resource problems
      • 11% untrained urban reemployment people
      • 19% untrained rural migrant workers
      • Attractiveness to professionally trained hotel management graduates
  • Indistinctive product design
    • Homogenization => attractiveness to tourists
  • Insufficient government supporting policies

Economy hotel should not mean “cheap hotel” only!

slide13
Tourism as a driving force of China’s modernization campaign: the false modern

China =拆啦!

Is there an authentic modern China in the making?

key questions associated with china s outbound travel
Key questions associated with China’s outbound travel:
  • Direct result of the false modern?
    • Strong and rapid economic growth =>
    • China becomes one of the world major outbound market =>
    • Chinese tourists’ behaviour – individual manifestation of a false modern society?
  • Potential transformation towards an authentic modern with the help of tourism to increasingly open China?
    • Right and opportunity to travel: individuality and freedom =>
    • Exposure to different values, cultures, and ideas =>
    • Travel as a learning experience,could tourism development be the soil for an authentic modern China to grow?
ad