PPC Services in Lucknow | Digifootprints

1. Boost your Ads by Planning with Google Boost your Ads by Planning with Google

2. O v e r v i e w O v e r v i e w 1.Introduction 2.Campaign Goals 3.Types 4.Schedule and Deadlines 5.Budget 6.K.P.I

3. Introduction to Google Ads Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows advertisers to display ads on Google's search engine results pages (SERPs) and across its vast network of partner websites. With billions of searches conducted on Google every day, Google Ads provides unparalleled reach andvisibility for businesses looking to promotetheir products or services. Digiifootprints, a leading provider of PPC Services in Lucknow, helps businesses harness the full potential of Google Ads to drive targeted traffic, generate leads, and boost conversions. Whether you're a local business or a growing brand, our expertise ensures that your ads appear in front of the right audience at the right time.

4. Campaign Goals Getting started with PPC services in lucknow is relatively straightforward. Briefly introduced the campaign structure here below. Account Setup The first step is to create an account on the Google Ads platform and set up your billing information. Campaign You can create campaigns based on your advertising goals, whether it's driving website traffic, generating leads, or increasing sales. Ad Group Google Ads offers a variety of campaign types, including Search Network campaigns, Display Network campaigns, Video campaigns, Shopping campaigns, and App campaigns.

5. Search Search Display Display Types Types of Types of Google Ads Google Ads Campaign Campaign In Google Ads we orgnize categores of Products and Services for Ads in which we set Budget, Location, Ad groups, and other setting in Campaign. Video Video Shopping Shopping Apps Apps

6. Schedule & Posting Lay out the timeline for the marketing activities and initiatives that will make the campaign successful. 03 01 02 Click the Audiences, keywords, and content drop down in the section menu. Write another activity, deadline or milestone here. In your Google Ads account, click the Campaigns icon . 06 04 05 Make your selections for specific days and times. Click Save. Click the pencil icon. , then select a campaign to create an ad schedule for. Click Ad schedule.

7. Budget & Bid Strategy Bid is the highest amount you Bid is the highest amount you willing to pay willing to pay Manual Effective budgeting and bidding are critical for maximizing the return on investment (ROI) Advertisers must set realistic advertising goals and allocate their budget strategically across campaigns and ad groups. Additionally, choosing the right bidding strategy is essential performance and achieving desired outcomes. Automated of Google budgets Ads based campaigns. on their List the item and briefly explain it. List the item and briefly explain it. for optimizing campaign List the item and briefly explain it.

8. Key Performance Indicators A key performance indicator (KPI) is a quantifiable metric that measures the performance or progress of specific business goals and objectives. Common customer satisfaction, customer lifetime value (CLV), and conversion rate (CVR), and return on ad spend (ROAS). Measure brand impact. KPIs include revenue,