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ppt What is digital marketing.pptx ppt Hardik Goyal

Digital marketing is the art and science of promoting and selling products or services using online channels and technologies. It encompasses a wide range of topics and strategies to reach and engage with a target audience. Here are some key topics covered in digital marketing:<br><br>Search Engine Optimization (SEO): Techniques to optimize a websiteu2019s visibility on search engines like Google.<br><br>Content Marketing: Creating and distributing valuable content to attract and retain a target audience.<br><br>Social Media Marketing: Leveraging social media platforms to connect with the audience and promote produ

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ppt What is digital marketing.pptx ppt Hardik Goyal

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  1. What is digital marketing ?

  2. What is digital marketing Digital marketing refers to the use of digital channels, devices, and platforms to promote products, services, or brands to reach consumers. It encompasses various online marketing tactics and strategies aimed at connecting with potential customers where they spend a significant amount of their time: on the internet and digital devices.

  3. The Digital Revolution Introduction to digital marketing as a transformative force Impact on traditional marketing methods Rapid growth and evolution in the digital landscape

  4. Understanding Your Digital Ecosystem Digital Footprint: Define your online presence Audience Persona: Who are your digital consumers? Channels Map: Visual representation of interconnected digital platforms

  5. SEO: The Art of Visibility Beyond keywords: Crafting engaging content Technical SEO essentials for website optimization Case study: Achieving top rankings through strategic SEO

  6. Social Media Symphony Crafting your brand narrative across social platforms Innovative social media campaigns and their impact Harnessing user-generated content for authenticity

  7. Content Creation Magic From blogs to interactive experiences: Diverse content formats Amplifying engagement through storytelling Content distribution strategies for maximum impact

  8. Email Marketing: The Personal Touch Building relationships through personalized campaigns Automation tools and segmentation strategies Case study: Conversion journey through effective email sequences

  9. Analytics and Measurement Importance of tracking digital marketing efforts Key metrics to monitor (ROI, conversion rates, engagement) Tools for analytics (Google Analytics, social media insights)

  10. Conclusion and Next Steps Recap key points from the presentation Call to action: What should the audience do next? (e.g., consult with your digital marketing team, start planning campaigns)

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