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Click and Collect in the Grocery Industry

Retail giants like Myer are shifting to click and collect shopping even as lockdown restrictions ease in Australia. The retailer has registered a record 250% increase in digital sales and over 800% increase in online traffic since lockdown. As brands like Myer offer an omnichannel experience to consumers with a click and collect shopping, grocery retailers should follow suit.<br><br>Click and collect groceries use has grown considerably in the past few years from just 4% of consumers to almost 15% in 2018.<br><br>Want to learn how 'Click and Collect' is changing the grocery retail?<br>Read https://www.fatbit.com/fab/how-click-and-collect-bopis-work-in-grocery-industry/<br><br>Visit https://www.yogrowcer.com/ if you are planning to build an eCommerce grocery store for your business.

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Click and Collect in the Grocery Industry

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  1. Click-and-Collect Grocery Retail Trends a.k.a BOPIS (Buy Online, Pick Up In-Store)

  2. Contents What is ‘Click and Collect?’ 1 “Click and Collect” - New normal for Online Grocery Shopping? 2 Advantages & Limitationsof ‘Click and Collect’ 3 Source: FATbit Technologies

  3. What is ‘Click and Collect?’ Click and Collect is a service provided by retailers that enable people to make purchases online and pick up their orders from shops or a predefined location as per their convenience. Source: FATbit Technologies

  4. Why “Click and Collect” is becoming a new normal for Online Grocery Shopping? Source: FATbit Technologies

  5. Surging demand leads to a sudden shortage of delivery staff, resulting in delayed delivery. Click and Collect removes the last leg of supply chain i.e logistics, and enables customers to collect orders themselves, experiencing both offline and online grocery shopping. Why “Click and Collect” is becoming a new normal for Online Grocery Shopping? Source: FATbit Technologies

  6. Ordering grocery online through the website or mobile app Preparing the order (packing & informing the customer) Picking up the order 3 stages of ‘Click and Collect’ Source: FATbit Technologies

  7. Few brands are also offering their customers a service in which they bring their order and load it into the car. Source: FATbit Technologies

  8. Advantages of BOPIS to the Retailer ADDITIONAL PURCHASE MINIMAL RETURNS Every time, when the customer enters the store to pick up the order, there are chances that they will buy some additional items. When a consumer visits the store for pick-up, he/she can check the quality of groceries before taking them home. Source: FATbit Technologies

  9. Advantages of BOPIS to the Retailer IN-STORE INCENTIVES LESS INVENTORY STORAGE With in-store touchpoint offers, retailers are likely to attract sales more often than not. Every listed item doesn’t necessarily have to be stored in-house. The store administrator can source these items from a nearby warehouse. Source: FATbit Technologies

  10. Advantages of BOPIS to the Customer Comfort & Convenience No Delivery Charges Wide Range of Products Source: FATbit Technologies

  11. Challenges While Implementing BOPIS Source: FATbit Technologies

  12. Slow Technology Adoption Retailers, who do not run an e-grocery store lag behind because they are slow to adopt new technologies like BOPIS. 2. Marketing Challenges To ensure that more buyers use this service. it is the responsibility of retailers to market this service effectively. Source: FATbit Technologies

  13. 3. Dedicated Store Administrator Required Another challenge is re-allocating resources or hiring dedicated personnel to help with BOPIS orders. 4. Logistical Challenge Sometimes, store associate forgets to pack an ordered item or when the consumer wishes to change ordered items at pick-up. In such scenarios, without a sense of direction, the BOPIS service will not be successfully implemented. Source: FATbit Technologies

  14. Planning to start an eGrocery platform with BOPIS feature? Reach out to us!Phone: +1 469 844 3346 Website: yogrowcer.com Source: FATbit Technologies

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