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Building Products Sector in Hong Kong Presented by Elanna Tam Commercial Specialist U.S. Commercial Service Hong Kong

Building Products Sector in Hong Kong Presented by Elanna Tam Commercial Specialist U.S. Commercial Service Hong Kong Topics to cover Why Hong Kong? Overview of Construction and Building Products sector Competition and Market entry strategy Major upcoming projects in Hong Kong and Macau

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Building Products Sector in Hong Kong Presented by Elanna Tam Commercial Specialist U.S. Commercial Service Hong Kong

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  1. Building Products Sector in Hong Kong Presented byElanna TamCommercial SpecialistU.S. Commercial Service Hong Kong

  2. Topics to cover • Why Hong Kong? • Overview of Construction and Building Products sector • Competition and Market entry strategy • Major upcoming projects in Hong Kong and Macau • Niche market for U.S. firms

  3. Why Hong Kong? • Growing economy • Easy place to do business • Access to the China and regional markets • Helping you get your China Strategy right

  4. Hong Kong developers’ Land reserve in China(in USD) * Not including China Overseas, China Resources and CITIC, which portfolios focus in investment in China.

  5. Why Hong Kong, not Shanghai or Singapore

  6. Why Hong Kong, not Shanghai or Singapore

  7. Overview on Construction and Building Sector • Construction Industry: 3.2% of Hong Kong’s GDP • In 2004, the total gross value of construction work = USD12 billion • Public Sector Work: 30% (USD3.6 billion) • Private Sector Work: 30% (USD3.6 billion) • Other e.g. Renovation, E&M Fitting-Out: 40% (USD4.7 billion)

  8. Overview on Construction and Building Sector • Imports from the world (2004): 2.056 billion • Imports from the States: $183 million (9%) • Local market: $905 million.

  9. Overview on Construction and Building Sector • British Building Code, British Standard • Metric System • Environmentally-friendly Technology • Energy-efficient Products • Public Awareness • Government Incentives

  10. Competition and Market entry strategy • Imports mainly, local production negligible (paint, cement, steel I-beam, steel bar) • Competition: China (middle-ranking ceramic tiles, cement, glass, reinforcing steel bar, wooden doors, furniture) • Germany (sanitary fittings, water taps, kitchen cabinets, lighting equipment) • Italy (tiles, sanitary fittings, lighting equipment) • Japan (ceramic wall tiles) • Spain (tiles, sanitary fittings) • United Kingdom (fire resistant materials e.g. instumescent strips, instumescent paints, ironmongery, metal lathing, angle lathing) • U.S. known for quality and advanced technology

  11. Competition and Market Entry Strategy • No trade barrier • Hong Kong re-export 50% imports to China • 200,000 SME • Agent/distributor • Brand-build with specifiers, professional institutes

  12. Major upcoming projects in Hong Kong (in USD million) • West Kowloon Cultural Hub 5,000 • Hong Kong-Macau-Zhuhai Bridge 2,200 • Ocean Park Revamp Plan 705 • Stadium (70,000-seat) for Kai Tak Airport site 647 • Cruise Terminal 87 • Expansion of HK International Airport at Chek Lap Kok (upgrade passenger terminal – USD200 Million airfield improvement USD388 million) 582 • Logistic Park (USD194 million govt infrastructure work) 400 • Hong Kong Government Headquarters 513 • TST civic center 10 • Tai O Village heritage restoration 9 • Aberdeen waterfront beautification work(4-5 contracts) 5 • Lantau Island other theme park ? • Golf at Lantau island and Saikung ? TOTAL 10,100

  13. Major upcoming projects in Macau (in USD million) • Cotai Development (Macau) 12 billion • Wynn Resorts (Macau) 705 million • The Venetian (Macau) 1.8 billion • MGM Mirage – SJM (Macau) 800 million

  14. Niche Market for U.S. firms • Tourism projects building materials and construction equipment • Green Building Products

  15. Niche Market for U.S. firms • Materials from sustainable sources e.g. timber • Recycled content: wall, tiles, carpet, board, countertop • Improves IEQ or IAQ: PVC-free carpet, low VOC content paint/adhesives, air filtration system • Improve water efficiency: low flow/waterless toilet fixture, reuse grey water • Energy-saving lighting equipment and motors • Infra-red motion sensors • Heat recovery devices • Other environmentally-friendly building products

  16. Thank you for your attention! Elanna TamCommercial Specialist U.S. Commercial ServiceAmerican Consulate General 33 Garden Road, Central Hong Kong (SAR) Phone: +852 / 2521-5950Fax: +852 / 2845-9800Email: Elanna.Tam@mail.doc.gov

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