standard 1 objective 2 travel and tourism marketing l.
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Standard 1: Objective 2 Travel and Tourism Marketing - PowerPoint PPT Presentation

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Standard 1: Objective 2 Travel and Tourism Marketing

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  1. Standard 1: Objective 2 Travel and Tourism Marketing Impact of Travel and Tourism on People, Economy, Culture, and Environment

  2. Infrastructure • Infrastructure: The networks of utilities or the physical components needed by a destination to support tourism. • The development of infrastructure is important for many reasons, including creating jobs.

  3. Identify States and Capitals Source: http://www.50states.com/us.htm (FREE US maps)

  4. Social Impact • People traveling to a destination want to experience the culture of that location (food, customs, dress, etc) • They bring with them their own ways, which can influence the culture they are visiting • This shows that both cultures can be affected by each other.

  5. Cultural Impact • Positive impact: Travel to various locations has created renewed interest in the traditions of those places. Many festivals and cultural events have been organized. • Negative impact: In poor areas, tourist money coming in can create a desire for more materialistic things. This can lead to increased crime and other problems.

  6. Economic Impact • Tourist dollars spent in a location can multiply through business growth, creating more jobs, increasing tax revenues • Tourist dollars can be lost when money is spent on imported goods, and the revenue ends up in other economies

  7. Environmental Impact • Negative Impact: Occurs when tourism uses more of resource than it can handle. • Examples: • Water shortages • Land resources (wetlands and natural habitats are one example) • Waste pollution • Noise Pollution • Visual pollution

  8. Environmental Impact • Positive Impact: Money generated from tourists paying to see certain areas can go to help protect those areas.

  9. Business Travel • Business Travel: Travel for company business. It may be for training, or to meet with a client or to make sales calls • Business traveler needs are different than the needs of leisure travelers. These travelers usually want to travel efficiently and economically. They generally travel on weekdays and may require more amenities, like internet service • Many Travel companies cater to these travelers by offering frequent flier miles or special treatment

  10. Pleasure Travel • Pleasure travel could involve going to visit friends and relatives (VFR) • Travel for the purpose of enjoyment. • Places for pleasure travel vary, depending on the motives of the travelers.

  11. Motives for Travel • There are various reasons (motivations) for traveling: • Adventure • Relaxation • Self-Fulfillment

  12. Maslow’s Hierarchy of Needs • Source: • Wedel, Ethan. "The Common Room." Web. 12 Oct 2009. <http://deptorg.knox.edu/engdept/commonroom/Volume_Eleven/number_two/Wedel/index.html>. According to Maslow, we need to fill basic needs before we can move up the pyramid to higher needs. Most travelers probably have the basic needs met and are working towards meeting the needs higher on the pyramid.

  13. Common Reasons for Travel • Visit Family, or bring family together • Enrich your life • Relaxation • Freedom to do what they want • Re-energize