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GOAL!. Naiming Fu • Leia Lorica • Priyata Mehra Sonal Mittal • Ricky Villarreal. GOAL! Concept. Soccer as international phenomenon Interactive Video Games Leverage both trends Develop foot-based interface for next-gen games. GOAL! Purpose.

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slide1

GOAL!

Naiming Fu • Leia Lorica • Priyata Mehra

Sonal Mittal • Ricky Villarreal

goal concept
GOAL! Concept
  • Soccer as international phenomenon
  • Interactive Video Games
  • Leverage both trends
  • Develop foot-based interface for next-gen games
goal purpose
GOAL! Purpose
  • For people of all ages who enjoy an interactive gaming experience, GOAL! is a soccer game controller that allows a player to control a virtual ball with his/her feet.
  • Unlike existing soccer game interfaces, GOAL! offers an advanced level of interaction that truly puts the player in the game.
video gaming technology
Video Gaming Technology

“Realism in graphics” to “Realism in gameplay”

1989

2001

1980

1996

problem response
Problem/ Response
  • Legacy video games
    • FIFA, Winning Eleven
    • Can be difficult to learn for some
  • Enable next generation soccer games
    • Revolutionize the controller
    • More intuitive, realistic interface appeals to wider audience
technology
Technology
  • Units with sensor, feedback, transmitter
    • Two units strapped to feet
    • Two hand units with control sticks, buttons
  • Receiver/interpreter
    • Maps gestures to existing game commands
    • Console “sees” controller the same way
video game market
Video Game Market
  • PCWorld, Jan. 2008:
    • US video game

industry up by 43%

in 2007

    • $17.9B in 2007

vs $12.53B in 2006

  • In UK, FIFA was best selling title of 2006 and first million-copy seller of 2007

Source: NPD 2007 Videogame Report; PricewaterhouseCoopers 2007, gamespot.com

total available market
Total Available Market
  • Growth from $1.5B in 2006 to $2.3B in 2007

Source: NPD 2007

market share by geography
Market Share by Geography
  • Largest Market Share (~68%)
    • North America, Japan, and United Kingdom
  • Significant Market Share (~30%)
    • Australia, Spain, Germany, South Korea, Mexico, Italy, France
  • Emerging Markets
    • India, China

Source: NPD Group, Entertainment Software Association, 2006

product strategy
Product Strategy
  • Design Criteria
    • Affordable, easy to manufacture
    • User friendly, realistic response time
    • Compatibility with major consoles
  • Time to Market
    • Leverage existing technology
    • Partner with a contract manufacturer
business strategy
Business Strategy
  • Partner with third-party game developers
    • Electronic Arts, Konami
    • EA’s “Be A Pro”
    • Port existing game engines to GOAL!
    • Resources for manufacturing and distribution
competition co opetition
Competition/ Co-opetition
  • Competitors
    • Controller Manufacturers
      • Logitech
  • Co-opetitors
    • Game Console manufacturers
      • Microsoft
      • Nintendo
      • Sony
future
Future
  • Expand unique interfaces beyond soccer gaming
  • Develop brand recognition
critical success factors
Critical Success Factors
  • Technical
    • Sophisticated technology and design, but easy and inexpensive to manufacture in large volumes
  • Business
    • Partnership with third party publishers