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    Presentation Transcript
    mobilesoftware globaltrends

    MobileSoftware GlobalTrends

    Eventnameand date

    Gian LucaCioletti

    1 © 2008 Nokia

    mobilesoftware globaltrends 1

    MobileSoftware GlobalTrends

    •What is changing in the markets

    •Business models

    •Distribution channels

    •Summary

    2 © 2008 Nokia

    forum nokia business development team emea

    Forum Nokia Business Development Team EMEA

    Gian-Luca

    Cioletti

    Jure

    Jarkko

    Tolvi

    Patrick

    Dalez

    Kirill

    Zelenski

    Rahim

    Zaknoun

    Benjamin

    Roszczewski

    Nora

    Airas

    Sustersic

    Leader,

    Business

    Development

    Location Based

    Services and

    Near Field

    Communication

    Enterprise and

    Business

    Mobility

    Multimedia

    CIS

    MEA

    Personal

    Productivity and

    Utilities

    Infotainment

    Italy, Turkey

    Alps and

    Adriatic, South

    East Europe

    Finbaltics,

    Germany,

    Netherlands

    French

    speaking

    territories,

    Spain, Portugal

    Russian

    speaking

    territories

    Middle East and

    Africa

    Scandic, Poland,

    Czech Republic,

    Slovakia

    UK and Ireland,

    +358503423554

    +358504869523

    +358408037360

    +358503891632

    +358504801487

    +358407009694

    +358504823831

    +358408021077

    3 © 2008 Nokia

    our vision

    Our Vision

    Forum Nokia

    the preferred partner for mobile

    developers communities

    4 © 2008 Nokia

    forum nokia sroles

    Forum Nokia’sRoles

    •Technical support, providing

    developers with tools and technical

    information for a better, easier and

    faster development on top of Nokia’s

    platforms

    •Create business opportunities for

    mobile developers

    bigopportunitynumber1 massmarket

    BigOpportunitynumber1: massmarket

    Navigation

    Messaging

    Gaming

    Music

    Communities

    Digital imaging

    Video & TV

    The world in 2010: EUR 100 billion*

    revenue for core markets

    * Nokia and external analysts´ estimates

    6 © 2008 Nokia

    bigopportunitynumber2 enterprisemarket

    BigOpportunitynumber2:

    enterprisemarket

    CRM

    DCC

    OtherApplication

    E-mail

    ECM

    Web conference&

    Teamcollaboration

    ERP

    SCM

    PPM

    Office Suite

    The world in 2010: EUR 90 billion*

    * Nokia and external analysts´ estimates

    7 © 2008 Nokia

    current and future use of mobile services

    Current and Future Use of Mobile

    Services, Worldwide (Gartner Q4, 07)

    8 © 2008 Nokia

    d client on nokia phones some facts

    D! client on Nokia phones,

    some facts…

    •Downloads, global markets

    •Europe, China, MEA, SEAP, India

    •Downloads, EMEA markets

    •Russia, UK, Saudi Arabia, Egypt, UAE, Iran,

    Ukraine, Italy

    9 © 2008 Nokia

    how important are mobile applications

    How important are mobile applications

    to the purchase of a handset?

    •86%of panelists said the possibility

    to install applications to mobile

    devices is important.

    •Almost half of panelists installed add-

    on applications during the study.

    Source Smartphone 360 study 2007

    10 © 2008 Nokia

    slide11

    120

    100

    Other

    Navigation and Maps

    80

    Minutes / Day / User

    Multimedia/Gaming

    Browsing

    60

    PIM

    Messaging

    40

    Voice

    20

    * At least twice per week during the panel period

    0

    Source: Nokia Smartphone 360

    Low

    Mid

    High

    Great potential for non-voice

    services on Nokia devices

    11 © 2008 Nokia

    why does mobile and nokia matter to developers

    Why does mobile and Nokia matter to

    developers?

    •More than 3 billion mobile phones worldwide -one for every

    two people on the globe

    •Expected to jump to 4 billion by 2010 -roughlytriple the

    number of personal computers

    •Approximately 4% of mobile phoneusers are actively

    downloading mobile applications.

    •SymbianOS device ownersare much more likely to be

    downloaders. In certain EMEA countries, 23%of them are active

    downloaders.

    •Over 900 millionNokia handsets are in use around the world

    •More than150 million S60 smartphonesshipped

    12 © 2008 Nokia

    operator sarpu globaltrendsare downward but

    Operator’sARPU globaltrendsare

    downward, but…….

    • Data service usage is rapidly increasing worldwide, principally

    driven by mobile internet

    • Data revenues amount now almost 20% of total revenues

    globally

    • As growth slows down in mature markets, global operators

    expand to Emerging markets for future growth and service

    differentiation, mobile VAS market is booming in emerging

    markets

    • Rising the interest to replicate Emerging markets’ business

    models based on low costs and low tariffs also in more mature

    markets

    • Carriers are dominant distributors of content and applications in

    their domestic markets

    flat rate data pricing stabilizing in most markets

    Flat rate data pricing stabilizing in

    most markets

    Operator Country GB/Jan GB/Jul

    Australia

    Telstra

    Austria

    A1

    Bulgaria

    M-Tel

    Croatia

    Vipnet

    France

    Orange

    France

    SFR

    Germany

    O2

    Germany

    T-Mobile

    Hong Kong1010

    Italy

    TIM

    Italy

    Vodafone

    Kuwait

    Zain

    Lithuania

    Omnitel

    Malaysia

    Maxis

    Netherlands T-Mobile

    Portugal

    Vodafone

    Singapore M1

    South Africa Vodacom 3

    Switzerland Swisscom 1,5 1,5

    U.K.

    H3G

    USA

    AT&T

    1

    3

    1,5 1,5

    1

    1

    1

    5

    5

    1

    1

    10

    1

    1

    1

    3

    1

    1

    1

    5

    5

    1

    0,5

    15

    1

    1

    1

    3

    1

    1

    5

    60 €

    0 €

    40 €

    20 €

    Jan 07

    July 08

    14 © 2008 Nokia

    business models distribution channels

    Business models & distribution channels

    Licensing

    Advertising

    Subscription

    Operators

    The applicationstoreboom….

    ContentProviders

    Retailers

    15 © 2008 Nokia

    launched turkcell portal providing forum nokia

    LAUNCHED TURKCELL PORTAL PROVIDING FORUM NOKIA MOBILE APPLICATIONS TO ABOUT

    35 MILLIONS TURKCELL SUBSCRIBERS

    Forum Nokia Business Development

    TeamEMEA wasconsultingTurkcellin

    settinguptheirapplicationmarketplace.

    On the portalithasbeendeployed

    alreadymorethen100 mobile

    applicationsfromForum Nokia

    developersand morearein the pipeline

    waitingfor the deployment.

    Fromthe followinglink:

    http://www.uygulamapazari.com/Store

    Front/Index.aspx?lang=2youwillfindthe

    applicationportalin English

    telenor group and forum nokia join forces forum

    TELENOR GROUP AND FORUM NOKIA JOIN

    FORCES

    Forum Nokia Business DevelopmentTeam

    EMEA reachedan importantagreement

    withTelenorGroup.

    Forum Nokia willstartpromoting

    applicationsand servicesto Playground, the

    applicationportalfor TelenorGroup.

    Playgroundportalis usedbyoperators

    belongingto the TelenorGroup to select

    and deploynew applicationsand servicesin

    the markets.

    Youwillfindmoreinformationfromthe

    followinglink:

    http://playground.telenor.com/node/887,

    and the articleregardingthe agreementat

    the followinglink:

    http://playground.telenor.com/node/899

    summary

    Summary

    The ways people use their phone are changed

    The mobile is still the preferred device

    Mobile applications can offer new dimensions

    and more value

    The business will be big enough for all the

    ecosystem

    thank you

    Thank you

    19 © 2008 Nokia