Business websites

1. The 9 most popular types of websites and what they include A website can be anything you want it to be… but chances are, you want it to be one of the most popular types of websites that already exist. When you look at the internet as a whole, most sites fall into one of these neat, clearly defined categories, each with its own guidelines and recommended features—and that makes it easier to hit the mark when designing your own site to fit the mold. Below, we present the 9 most common website types and purposes (with the exception of social media sites, which are not as common to start from scratch): 1. Business 2. Ecommerce 3. Blogs/news 4. Portfolio 5. Service provider (streaming, online tools, etc.) 6. Landing page

2. 7. Wiki/database 8. Forum 9. Event We explain what each category is used for and the key features to include, plus an overview of some design advice and an example to help you get started. 1. Business — Purpose To inform prospective clients and consumers about your business and entice them to work with you Features ● explanation of services ● company bio (typically the About page) ● company basics (address, phone number, email, etc.) ● mission statement ● address pain points and present value statement

3. ● call-to-action for working together The fact of the matter is that every 21st-century business should have a website. It’s becoming a popular practice that the first step a person takes to learn about a business is checking out their website. For businesses offering new or unique services, a business website provides the opportunity to explain what they do; for traditional businesses, it’s a chance to ease people’s apprehension and verify that the company is legitimate.

4. A good business website presents all the essential information about a company, not only the fundamentals like an address or contact information, but also extra information like short staff bios or a mission statement. The idea is to get people familiar with your company and, in that process, enthusiastic about working with you. In particular, business websites usually prioritize a call-to-action (CTA), such as a direct message widget, where the visitors can schedule a meeting or phone call, or at least get their questions answered by an actual human instead of a bot.. CTAs for direct messaging work well on business sites because they speed up the process of turning window shoppers into clients/customers, plus they elicit visitor actions when their enthusiasm is highest. Business websites should always follow the style of the company’s branding; if you’re a tech company for young people, the style might use futuristic visuals and informal language, whereas if you’re a law firm for established clients, you might want traditional visuals and professional language. The important thing is that you answer any questions your visitors might have. For one thing, having a street address and contact information verifies that your company actually exists—in other words, you’re not a scam. But your potential clients and customers will have additional questions, such as where you stand on

5. certain issues like using sustainable materials or where your products are manufactured. Your business website is your opportunity to address these issues on your home turf, rather than letting people draw their own conclusions. 2. Ecommerce — Purpose To sell items online with a conventional retail method. Features ● production gallery with high-quality images ● product pages ● secure checkout/transaction capabilities (with SSL certificate) ● account personalization options (wishlists, saved orders, profile pages, etc.)

6. Ecommerce sites are simply digital versions of brick-and-mortar stores, so they share the same goals and functions. You want to make your products as appealing as possible, but first you need to make sure you have the technical capacity to accept credit card transactions (or whatever payment methods you prefer, such as PayPal or crypto). Retailers with a wide variety of products are going to need to invest more in their websites because each product should have its own individual page. Product pages give you the opportunity to encourage people to buy the product with enticing descriptions, photos, and even videos. Moreover, the more products you offer, the more complicated navigation becomes. Not only do you need to find a layout to best display your products, but also it’s recommended to include filtering or category

7. tags to help visitors find what they’re looking for business. Keep in mind that shoppers are more skeptical of buying online than in person because they can’t examine the product firsthand. That’s why visuals are so important: you want to use high-quality photos and videos that showcase the product from multiple angles to give the shopper a better sense of the actualproduct. This is especially important for selling apparel since the shopper can’t try on items. To compensate, try including a detailed sizing chart with measurements to give your customers more accurate understanding of how the clothes will fit.