1 / 28

Why Your Auto Repair Shop Needs A Web Presence Audit Now

A web presence audit is essential for auto repair shops to stay competitive. It reviews your website, social media, and online assets to identify improvement areas. Key benefits include better user experience, increased conversions, enhanced local SEO, reputation management, and staying ahead of competitors.

German20
Download Presentation

Why Your Auto Repair Shop Needs A Web Presence Audit Now

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Why Your Auto Repair Shop Needs A Web Presence Audit Now

  2. “Think with Google” study found that; A “Mobile queries that contain “repair near me” have grown by 110% over the past two years.” The team conducted the study―analyzed data from Google and YouTube (2019) to draw this conclusion.

  3. Yup, they were talking about terms like… Auto repair near me Audi repair near me BMW repair near me Volvo repair near me, etc. 110% A growth in the use of such search queries…. that’s simply amazing.

  4. To sum up, a strong online presence is crucial for the growth of an auto repair shop. • Today’s presentation discusses how a web presence audit can help an auto repair shop do just that.

  5. Web Presence Audit: What Exactly Does It Mean?

  6. A web presence audit of a business can be defined as… • … the process of evaluating how the business is represented and perceived on the internet.

  7. It involves assessment of The business’s website Social media profiles Online reviews … and other digital assets that influence public perception about the business.

  8. In short, web presence audit is crucial for the businesses aiming to thrive online.

  9. How To Know If Your Auto Repair Shop Needs A Web Presence Audit

  10. The number of visitors to your website has dropped dramatically over the past few days If… Your business profiles across different online platforms are attracting negative reviews The Calls-to-Action (CTSs) section of your website is failing to convert visitors into customers. Your website design and layout don’t align with modern trends―contributing to a bad user experience. … it’s time to reach out to a certified professional for an assessment of your business’s web presence.

  11. How It May Help Your Auto Repair Business

  12. #1- Optimized UX for your site

  13. Web presence audit of a business often begins with an evaluation of its website.

  14. Navigation Structure • In this stage, the web auditor looks for issues with the website’s… Layout Performance • Based on the findings of the analysis, appropriate adjustments would be made to the website for better UX. Accessibility Appointment booking process, etc.

  15. #2- Increased conversion rates

  16. Optimizing the website based on the web presence audit data can facilitate easier user interactions.

  17. Streamlining the action paths and refining calls-to-action (CTAs) can contribute to high conversion rates.

  18. #3- It’s great for local SEO

  19. A web presence audit also includes the identification of… Complications with existed backlinks Citation-related issues, etc. Google Business Profile issues Local SEO gaps Fixing such issues can boost your business’s local SEO―helping you rank higher in local search results.

  20. #4- Reputation management

  21. Negative reviews on Yelp, Google Business Profile, and other online platforms can harm your business.

  22. Conducting a web presence audit can help you identify and address negative reviews.

  23. This can improve your business’s online reputation and encourage positive feedback.

  24. #5- Outpace competitors

  25. In today’s digital era, the business that dominates the online landscape leads the market. • So, work on optimizing your business’s online presence…

  26. IN C O N C L U S I O N

  27. There is much more to a web presence audit than the five points mentioned above. Due to time constraints, we could not cover them all in today’s presentation.

  28. https://www.importautoshopmarketing.com/ https://www.facebook.com/GermanRepairShopMarketing THANK YOU

More Related