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Introduction<br>Geewin Matches is a renowned name in the safety matches industry, specializing in the manufacturing and export of high-quality match products. Based in Madurai, Tamil Nadu, India, the company has built a strong reputation for delivering durable and reliable matchstick boxes that cater to diverse consumer needs worldwide. Since its inception in 2006, Geewin Matches has emerged as a trusted supplier known for its innovation, quality, and customer-centric approach.<br>Product Range<br>At the heart of Geewin Matchesu2019 offerings lies its broad range of safety matches, designed to meet differe
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Marketing & Digital Marketing By Krithika R
About Marketing • Marketing is the process of planning and executing the development, pricing, distribution, and promotion of products or services to satisfy customer needs and wants • Marketing encompasses various activities, including advertising, promotion, and sales, to achieve these goals.
Seven Keys Of Marketing • Product : The goods or services offered to the target market, including features, benefits, and quality • Place :Where products are sold and distributed, including physical locations and online platforms. • Price :The pricing strategy and how customers pay for the products or services. • Promotion:Communicatinginformation about the product or service to the target market through advertising, sales, and public relations. • People :The individuals involved in the delivery of the product or service, including employees and their skills. • Process :The systems and procedures in place to deliver the product or service to the customer. • Physical Evidence:The tangible aspects of the product or service that customers can see, touch, or experience, such as the store environment or packaging.
Digital marketing Digital marketing uses online channels like websites, social media, and email to promote products and services. It aims to boost brand awareness, drive traffic, and achieve marketing goals. It's a key part of modern marketing strategies, often used alongside traditional methods. There are 4 four types of digital marketing is given below: social media marketing, search engine optimisation (SEO), email marketing,pay-per-click marketing .
Social media marketing Social media marketing (SMM) is a digital marketing strategy that leverages social media platforms to build brand awareness, increase sales, drive website traffic, and engage with customers
Search engine optimisation (SEO) SEO marketing, or search engine optimization, is a digital marketing strategy focused on improving a website's visibility and ranking in search engine results pages (SERPs) like Google. By optimizing a website's content, structure, and performance, SEO aims to attract organic (non-paid) traffic from users searching for relevant keywords and topics.
E-mail Marketing Email marketing is a direct marketing method where businesses use email to connect with potential and existing customers. It's a way to promote products, services, and build relationships with an audience. Essentially, it involves sending promotional emails to a list of subscribers.
Pay-per-click Marketing Pay-per-click (PPC) marketing is a digital advertising model where advertisers pay only when a user clicks on their ad, not when it's displayed. It's essentially a way to "buy" website visits and traffic. PPC is commonly used in search engine results (like Google Ads) and on social media platforms.
