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A Complete Guide for SEO

SEO or Search Engine Optimization involves a set of practices used to improve the ranking or visibility of a website on search engines like Google, Bing, Yahoo, etc. With the increasing competition among companies on the internet, it is with the help of SEO that a company can gain a competitive edge. SEO involves a number of aspects like on-page optimization, off-page optimization, etc. which an SEO professional targets to improve the ranking of a website and get more visitors on the website.<br><br>If You are interested in Digital marketing then you have better option to upgrade your skill .

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A Complete Guide for SEO

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  1. The Complete SEO Guide for BeginnersTt

  2. Content: • SEO Basics • Search Engines in SEO • Keyword Research in SEO • Content Optimization In SEO • Kind of SEO • Backlinks & Link Building In SEO • Analytics & Metrics In SEO • SEO Test (+Certificate)

  3. SEO Basics • Search engine optimization (SEO) is a process of optimizing your website with the goal of improving your rankings in the search results and getting more organic (non-paid) traffic. • The history of SEO dates back to the 90s when search engines emerged for the first time. Nowadays, it is an essential marketing strategy and an ever-growing industry. • Search engine optimization focuses only on organic search results and does not include PPC optimization. Both SEO and PPC are part of Search Engine Marketing.

  4. Search Engine In SEO • A search engine is an online tool that helps people find information on the internet. A typical example? Google.  • And the truth is, Google is also probably the only example you need to know. Just look at the chart of the worldwide search engine market share (data by Statcounter): • So when we talk about search engines in this guide, we mostly mean Google. Other search engines work on similar principles and as long as your website is optimized for Google, you should be all set up for others too.

  5. Keyword Search In SEO • Keyword research should be the very first step on your SEO journey. It is especially important in two common scenarios: • Getting to know your niche – when starting a new website, keyword research can provide a great overview of what sub-topics are interesting for people in your niche or industry • Finding new content ideas – keyword research can help you find the most profitable keyword opportunities and plan your content strategy

  6. Content Optimization In SEO • Content optimization in SEO involves ensuring content is written and presented in a way that search engines can understand and serve it to your target audience.  • The process essentially means making sure your site’s pages are attractive to both search engines and users.  • Going hand in hand with SEO, solid content optimization creates a strong foundation for high performing web pages.

  7. Kind of SEO

  8. Backlinks & Link Building In SEO • A backlink is a link from one page to another. If page A links to page B, we say that page B has a backlink from page A. • Backlinks are one of the most important ranking signals. There’s a direct correlation between quantity and quality of backlinks and rankings. • Link building is the practice of acquiring links to your website from other websites. In SEO, these links are called backlinks. Getting backlinks from high-quality sites can pass authority to your site, as well as help you rank higher in the search engine results pages (SERPs).

  9. Analytics & Metrics In SEO • SEO analytics is the process of collecting and analyzing raw data to better inform your search engine optimization efforts. It helps you to prioritize tasks, get approval for SEO campaigns, and make better decisions to improve SEO. • SEO metrics are data points or indicators you should track and monitor to measure performance and keep a healthy, optimized website. Whether it's to track engagement or reflect on SERP authority, monitoring your SEO metrics can assist you in planning strategies for the future.

  10. SEO TEST • SEO testing is the process of measuring and evaluating the results of a change you make to a page or your site in relation to organic search traffic. Comparisons of clicks and impressions for a test and control in an SEO test. • Or • An SEO test is the process of tracking the results, since a change has been made. Quite often, you should look to do an audit, and run SEO tests on the fixes the audit suggests. This way you can evaluate the effectiveness of the recommended changes.

  11. Certification • CETPA has been recognized as the greatest training institute in the country for delivering high-quality education. • CETPA's is Best SEO Training In Noida . After the completion of Training They provide Certification. • CETPA provides its students with an internship letter on the company's head after the course completed. • The trainers of CETPA are reputed & industry experts. • CETPA offers 100% placement support. • 1-year membership card is provided to the students.

  12. for any query you can contact us: +91 9212172602 https://www.cetpainfotech.com/ query@cetpainfotech.com For any query, You can contact us: +91 9212172602 91 9212172602 • 0

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