A Beginners Guide for Digital Marketing

1. A Beginners Guide for Digital Marketing

2. Content:- • Introduction of Digital Marketing • Features of Digital Marketing • Benefits of Digital Marketing • Advantage and Disadvantage of Digital marketing • Career Opportunities in Digital Marketing • Digital Marketing Training & Certification

4. Digital marketing refers to the creation and dissemination of content through digital media channels—websites, landing pages, social media, email, and mobile applications—and the promotion of that content using a variety of strategies across paid, earned, and owned digital channels, including SEO, SEM, pay-per-click (PPC) advertising, content syndication, social, email, text, and more. • Digital marketing strategies help marketers define goals, target an audience, and develop a digital marketing plan that best reaches that audience. These strategies provide direction for a given campaign or program and a framework for evaluating outcomes.

6. Flexibility - There are plenty of ways by which you can do digital marketing like email marketing, social media posts, content marketing, banner ads, etc. Hence, your responsibility is to choose an appropriate medium and adopt proper methods to deploy marketing activities. You can also utilize all the possible mediums to increase your visibility and brand awareness. It also helps you to analyze through which medium you get better responses and what kind of campaign is being effective. • Affordability - Digital Marketing methods are reasonable compared to other methods of marketing. Prices may vary based on the technique you implement. Besides, expenses for advertisements are also comparatively low in digital marketing. • Expansion - A majority of people spent a huge amount on online shopping. When shopping even from far-flung areas is made easy in a few clicks and nominal, people will choose online shopping. Digital marketing can be applied here to attract customers. You can promote your products and services through severe paid campaigns. This will help you to drive more traffic to websites quickly with less effort. • Interactivity - It opens up a platform for you to directly interact with the customers. You can receive reviews, comments, and feedback from the customer and respond to it to gain the customer's trust. This will also make them feel respected and encourage them to engage in more business deals with you. Your transparency can attract more customers to you. It will also let you fix any issues faced by customers rapidly.

7. Authority - We all would go for advice from someone who we trust and feel are capable of giving the right advice. Likewise, if you can leave the impression that you can be trustworthy in your respective fields, customers will come back to you for collecting information, and eventually, they will end up buying your products/services. Giving valuable suggestions/comments on issues or controversies related to your product/business sector can ascertain you as an industry expert and install trust in you. • Mobile phones - Almost everybody owns a smartphone in the present day. You can easily reach your customers via email/text message marketing, banner ads in apps, social media promotions, etc, and keep them updated about your products, services, and offers. It is the best way to reach more targeted customers at a given point in time. This online presence can end up in a business deal. • Tracking - Besides communication, it also lets you track which campaigns lead a customer to conversion. Thus, it is easy for you to concentrate on the area that is bringing more traffic to your site and boost your efforts over there. Likewise, you can rework on the techniques which are not beneficial. • Multimedia - People tend to engage more with marketing materials that combine different types of content like photos and videos. It is easier to involve these contents in digital marketing. Thus, this type of marketing lets you attract more customers to your site.

11. 1. Global Reach Traditional marketing is restricted by geography and creating an international marketing campaign can be hard, expensive, as well as labour-intensive. However, digital marketing happens on the Internet, which means that the reach you can achieve with it is immense 2. Local Reach While global reach is a significant advantage of digital marketing, it also improves local visibility, which is especially important if your business relies on nearby customers. Local SEO and locally targeted ads can be beneficial for companies trying to bring more customers to their doors. 3. Lower Cost Whether you want to promote your business locally or internationally, digital marketing provides you with cost-effective solutions. It allows even the smallest companies to compete with larger companies using highly targeted strategies.

12. 4. Easy to Learn While there are many aspects of digital marketing that you need to learn, it is fairly easy to get started with. It gets more complex from the nature of the goals and the scale of the campaigns.  5. Effective Targeting Even if you don’t have a clear idea of your target audience, digital marketing enables you to extract data to see which audiences will work best for you and optimize your campaign around them. 6. Multiple Strategies There are different strategies of digital marketing that can be used by different types of businesses. A B2B business that is interested in gaining international leads may have a totally different strategy than a B2C local business selling clothes.

13. Disadvantage of Digital Marketing

14. 1. High competition The digital marketing campaign should be well thought of, should stand out, grab attention and create impact on the target audience since the competition has grown many folds in the recent past. 2. Dependability on Technology Digital marketing is purely based on technology and the internet is prone to errors. There are times when the links may not work, landing pages may not load, and page buttons just don’t simply do its job.  3. Time Consuming One of the biggest disadvantages of digital marketing campaigns is its time consuming nature. Unorganized tactics and strategies may consume a lot of time and often it becomes difficult to devote the desirable time to the campaign.  4. Security and Privacy Issues Security is the primary requirement for any brand, hence website protection is something to be executed seriously as a digital marketer. 

17. Digital Marketing Training & Certification

18. CETPA has been recognized as the greatest training institute in the country for delivering high-quality education. • The content of CETPA’s Digital Marketing Training & Courseis updated to reflect current technology. • CETPA provides its students with an internship letter on the company's head after the course completed. • The trainers of CETPA are reputed & industry experts. • CETPA offers 100% placement support. • 1-year membership card is provided to the students.

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