1 / 5

Inside Scoop on the Best PR Strategies for Colleges and Universities

Explore proven PR strategies tailored for colleges and universities to enhance reputation, engage stakeholders, and drive impactful communication.

Gargi9
Download Presentation

Inside Scoop on the Best PR Strategies for Colleges and Universities

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. InsideScoopontheBestPR StrategiesforCollegesand Universities Eduprogress andResearchPvtLtd EduprogressandResearchPvtLtd Borntobuildexcellence PublishedDec15, 2023

  2. LushGreenCampus.GrandOldBuildingswiththosesignaturebricks. MostwonderfulSportsarena.AndthebestofFacilitiesforStudents. That’s it? IsyourInstitutemarketingthesamewayeveryotherInstitutedoes? That’slikecommunicatingthesamemessageoverandagaininan oceanoffollowers,viewers,readersandSubscriberswhoseek somethingthat’s outofthebox. InthisBlog,EduprogressbringstogetherthemostThoughtfulPR CommunicationStrategiesforHigherEducationInstitutes(HEIs). Thesestrategiesarebackedbymorethanadecadeofexperience whileworkingcloselywithmanyillustriousInstitutesofIndia. Cherryonthecakebecomesourvividexperiencethathasshown remarkableresultswhenjustasmallshiftinyourInstitute’s CommunicationStrategycansuddenlyturnthetablesinyourfavour. AndyourInstitute’sImageandGoodwillgoontowinhumongoustrust

  3. fromtheAspirantsandFellowswhocangenuinelyconsider admissionsatyourHEI. ALWAYSREMEMBER:PublicRelationsishowyourInstitute communicateswiththeworld.WhereasPublicityishowpeople perceiveyourInstitutefromtheopinionsheardfromothers. No.1:CurateCommunicationGuidelines: TheworldhasmovedbeyondjustemailsandNewspaperNotifications thatsawaveryserioustoneofcommunication.Nowit’salsoabouta ComprehensiveapproachtoReputationManagement. Inthisdayandage,thestakeholdersaresuperactiveonNewSocial MediaPlatformsandBloggingPlatformsthatdemandcommunication inrichvisualformatsandbite-sizedcontent.HEIsmustdevisethe toneofmessages,brandguidelines,notificationstobesharedandthe frequencyofcommunicatingofficialmessagesaswellasthecontent thatneedsparticipationfromtheaudience.AteveryInstitutewehave workedwith,wehaveanalyseddataonhowthisstrategyhasworked wondersinsettingharmonyinallthecommunicationandoutreachof thoseHEIs.

  4. No.2:CelebrateyourStudents,Faculty,Staff,andAlumni Tobuildandmaintainapositiveimagebetweentheinstituteandits variousstakeholders.Celebratetheirperformanceandachievements andshowhowyourInstituteconsistentlydeliversgoodresults.Even ParentsdeveloputmosttrustfortheInstitutewhentheyseeabuild-up ofpositiveImage.Engagefacultiesindeliveringthoughtfulinsightson theirsubjectexpertiseandfosterveryhealthyrelationshipswiththe AlumniCommunitywhoaretherealbrandambassadorsofyour Institute.Infactthesepostsearnedconsiderablejumpinenquiriesfor aLifeScienceUniversityandanEntrepreneurshipTrainingInstitute thatcollaboratedwithEduprogressfordevelopingarobustphasewise frameworkfordrawinghighlightsontheAlumni. No.5:FormaCentralisedTeam It’sbecausethecommunicationstaysconsistentacrossallplatforms. Thiscentralteamanalysestheperformanceofdifferentcontent formatsandmakesfurthercommunicationstrategiesforallthe platformswhereyourHEIismaintainingitspresence.

  5. No.6:GoaStepFurther MakeyourInstitute’spresencefeltinrelevantpublications,magazines, blogs,op-edsandInitiatives.IncaseyourInstitutefeelstheneedto hireaPRAgency,youmustalwaysframethe‘ScopeofDeliverables’ writtoDigitalMediaaswellasPrintMedia. PRisalwaysaWorkinprogress.WhentherootsofyourInstitute’s Communicationsrundeepandthegrowthofyourpublicrelationsis consistentlynourished,it’s onlythenthatyoureapthesweetestof fruits. IfyouneedaGoodPRConsultancyforyour UniversityorSchool,letus knowandourteamwouldlovetogetintouchwithyou. ThanksforreadingthisBlog.

More Related