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When traveling or living abroad what gave you the biggest culture shock?. Three Elements of Culture.
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“The sum total of knowledge, beliefs, art, morals, laws, customs, and any other habits and capabilities acquired by humans as members of society.”
English Translations made by Japanese firm that were added to
labels to increase prestige for their products being sold in China.
Equivalent to Japanese Spam Liver Putty
Toilet Paper My Fanny Brand
Ready to Eat Pancakes Strawberry Crap Dessert
Antifreeze Spray Hot Piss Brand
Pediatrician’s Slogan Specialist in Deceased Children
Values - Enduring beliefs about a specific mode of conduct or desirable end-state that guide the selection or evaluation of behavior
1. Material culture (Technology Level) → Quality & type of product demanded, functional features, means of production
2. Values affect how product is positioned.
3. Social institutions regulate consumer’s behaviors and attitudes by organizing his activities and teaching acceptable behavior
1. Uncertainty Avoidance focuses on the degree the society reinforces, or does not reinforce, uncertainty and ambiguity within the society.
High Masculinity ranking indicates the country experiences a high degree of gender differentiation. In these cultures, males dominate a significant portion of the society and power structure, with females being controlled by male domination.
Low Masculinity ranking indicates the country has a low level of differentiation and discrimination between genders. In these cultures, females are treated equally to males in all aspects of the society.
Masculine societies, stress values such as the importance of showing off; achieving something visible, or making money.
Feminine societies stress quality of life and personal relationships.
3. Individualism focuses on the degree the society reinforces individual or collective, achievement and interpersonal relationships.
High Individualism ranking indicates that individuality and individual rights are very important. Individuals in these societies may tend to form a larger number of looser relationships.
Low Individualism ranking typifies societies of a more collectivist nature with close ties between individuals. These cultures reinforce extended families and collectives.
High Power Distance ranking indicates that inequalities of power and wealth have been allowed to grow within the society. These societies are more likely to follow a caste system that does not
Low Power Distance ranking indicates the society de-emphasizes the differences between citizen's power and wealth. In these societies equality and opportunity for everyone is stressed.
High Long-Term Orientation ranking indicates the country prescribes to the values of long-term commitments and respect for tradition. This is thought to support a strong work ethic where long-term rewards are expected as a result of today's hard work. However, business may take longer to develop in this society, particularly for an "outsider".
Low Long-Term Orientation ranking indicates the country does not reinforce the concept of long-term, traditional orientation. In this culture, change can occur more rapidly as long-term traditions and commitments do not become impediments to change.
Thousands of Chinese school children stand at attention during a ceremony to celebrate China Children's Day, at Beijing's Tiananmen Square Friday on May 31, 2002. The event took place a day earlier actual International Children's Day, which falls on June 1.
The Hofstede analysis for Taiwan is almost identical to the model for China. Long-term Orientation is the highest-ranking factor. As with other Asian countries, relationships are a primary part of the culture. Individualism is the lowest ranking. Like the Chinese, the Taiwanese are a collectivist society.
The Hofstede analysis for the United States is very similar to other World Countries that have their heritage founded in Europe with strong ties to the British Isles (see Great Britain, Canada, Australia, and New Zealand). Individualism ranks highest and is a significant factor in the life of U.S. Americans. The low ranking of Long-term Orientation reflects a freedom in the culture from long-term traditional commitments, which allows greater flexibility and the freedom to react quickly to new opportunities.