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Social Media Action Items. 10 Things You Must Do. 1. Get on Board the Cluetrain. 2. Educate Your C-Suite. Social media or collaborative communcaitons is not a passing fad This is a sea-change in consumer and buyer behavior. It is affecting the way we do business and the bottom line.

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Social MediaAction Items

10 Things You Must Do



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2. Educate Your C-Suite

Social media or collaborative communcaitons is not a passing fad

This is a sea-change in consumer and buyer behavior.

It is affecting the way we do business and the bottom line.



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  • Where are they meeting?

  • What interests them?

  • What do they like?

  • What don’t they like?

  • What are they saying about your company/product/brand?

  • What needs to be addressed/changed?



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5. Find Your Detractors and address the issues


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In the age of customers empowered by blogs and social media, Dell has leapt from worst to first.”


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Has It Made a Difference?

The crucial word you hear at Dell is "relationship."

Dell blogger Menchaca has led the charge in convincing bloggers that "real people are here to listen."

He diligently responds and links to critics, and holds up his end of the conversation. "You can't fake it," he says.




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7. Strategy

Now you know what the conversation about, and who to talk too, figure out what content needs to be delivered – and how.


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Pick your tools

Build your networks

Provide content worth watching and writing about



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9. Measure

  • Set goals

  • Measure against your goals



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Resources

  • The Proactive Blog

  • The Proactive Report

  • The Leading Edge Blog – Daily Dog

  • E+ Newsletter

  • PRESSfeed blog