Search Marketing Experience Info Edge India Ltd
Some Experiences And Resultsthat Created Happiness Scope Exposure ROI Creativity Human And the Internet
Scope Potential • 2 years ago……. Willing to try but not too optimistic • Continues to surprise us till today • The ever increasing scope of search…..
Exposure • Exposure and the right kind of exposure Long Tail • Keywords • Content Network
ROI • End to End Measurement. • Setting Benchmarks.
Creativity Ad Copy Landing Page 3 Cs of Creativity Content Connect Customize
AD Copy Customization Customization
Human Search Marketers Point of Synergy Searchers Businesses
Our Mantra for Search • Experiment – Be the first mover • Scale vertically before you scale horizontally • Mix of Organic and Paid • Variety of creatives • Connect through out the cycle • Customize • Targeted Advertising • Facilitate conversion • Monitor end to end • Keep building
Roadmap Ahead • Social Search Engines. • Local language content and search engines • Moving beyond the PC
Thank you Your Questions?