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Search Marketing Experience Info Edge India Ltd - PowerPoint PPT Presentation


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Search Marketing Experience Info Edge India Ltd. S ome E xperiences A nd R esults that C reated H appiness. S cope . E xposure . R OI. C reativity. H uman. A nd the Internet . Scope. Potential 2 years ago……. Willing to try but not too optimistic

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Search Marketing Experience Info Edge India Ltd


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slide1
Search Marketing Experience

Info Edge India Ltd

s ome e xperiences a nd r esults that c reated h appiness
Some Experiences And Resultsthat Created Happiness

Scope

Exposure

ROI

Creativity

Human

And the Internet

scope
Scope

Potential

  • 2 years ago……. Willing to try but not too optimistic
  • Continues to surprise us till today
  • The ever increasing scope of search…..
exposure
Exposure
  • Exposure and the right kind of exposure

Long Tail

  • Keywords
  • Content Network
slide5
ROI
  • End to End Measurement.
  • Setting Benchmarks.
creativity
Creativity

Ad Copy

Landing Page

3 Cs of Creativity

Content

Connect

Customize

human
Human

Search Marketers

Point of Synergy

Searchers

Businesses

our mantra for search
Our Mantra for Search
  • Experiment – Be the first mover
  • Scale vertically before you scale horizontally
  • Mix of Organic and Paid
  • Variety of creatives
  • Connect through out the cycle
  • Customize
  • Targeted Advertising
  • Facilitate conversion
  • Monitor end to end
  • Keep building
roadmap ahead
Roadmap Ahead
  • Social Search Engines.
  • Local language content and search engines
  • Moving beyond the PC
slide12
Thank you

Your Questions?