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Purdue University-West Lafayette Freshman Recruitment, Admissions, and Retention President’s Forum October 16, 2007 Topics The Pipeline Freshman Recruitment Purdue Trends in Freshman Admissions Retention and Graduation Rates Challenges, Strengths, Opportunities U.S. High School Graduates

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purdue university west lafayette freshman recruitment admissions and retention

Purdue University-West LafayetteFreshman Recruitment, Admissions, and Retention

President’s Forum

October 16, 2007

topics
Topics
  • The Pipeline
  • Freshman Recruitment
  • Purdue Trends in Freshman Admissions
  • Retention and Graduation Rates
  • Challenges, Strengths, Opportunities

Purdue University Office of Enrollment Management

u s high school graduates
U.S. High School Graduates

Purdue University Office of Enrollment Management

midwest high school graduates
Midwest High School Graduates

Purdue University Office of Enrollment Management

indiana high school graduates
Indiana High School Graduates

Purdue University Office of Enrollment Management

u s high school graduates of color
U.S. High School Graduates of Color

Purdue University Office of Enrollment Management

midwest high school graduates of color
Midwest High School Graduates of Color

Purdue University Office of Enrollment Management

indiana high school graduates of color
Indiana High School Graduates of Color

Purdue University Office of Enrollment Management

all 2006 indiana hs grad sat takers
All 2006 Indiana HS Grad SAT takers

Purdue University Office of Enrollment Management

2006 indiana sat takers with hs gpa b and sat 1000
2006 Indiana SAT takers with HS GPA >= B- and SAT >= 1000

Purdue University Office of Enrollment Management

2006 indiana sat takers with hs gpa b and sat 1200
2006 Indiana SAT takers with HS GPA >= B+ and SAT >= 1200

Purdue University Office of Enrollment Management

2007 recruitment by the numbers
2007 Recruitment by the Numbers
  • 242,712 Prospects
  • 87,692 Inquiries
  • 25,992 Applicants
  • 20,429 Admitted
  • 6,888 Enrolled

Purdue University Office of Enrollment Management

2007 recruitment by the numbers13
2007 Recruitment by the Numbers
  • 644 High School Visits
  • 696 College Fairs
  • 29 Out-of-State Receptions
  • 17,327 participants in Daily Campus Visits/Tours
  • 12,929 additional campus program visitors
  • 1,064,499 central admissions pieces mailed
  • Estimated 300,000 + program specific pieces mailed
  • 296,764 recruitment emails
  • 59,836 incoming calls
  • 34,811 inbound emails

Purdue University Office of Enrollment Management

freshman application volume
Freshman Application Volume

Purdue University Office of Enrollment Management

selectivity rate of applicants admitted
Selectivity Rate (% of Applicants Admitted)

Purdue University Office of Enrollment Management

yield rate of admits enrolled
Yield Rate (% of Admits Enrolled)

Purdue University Office of Enrollment Management

new freshman enrollment
New Freshman Enrollment

Purdue University Office of Enrollment Management

new freshman enrollment of students of color
New Freshman Enrollment of Students of Color

Purdue University Office of Enrollment Management

sat average critical reading math
SAT Average (Critical Reading + Math)

Purdue University Office of Enrollment Management

geographic diversity of 2007 freshmen
Geographic Diversity of 2007 Freshmen
  • Top feeder Indiana counties:
    • Marion, Hamilton, Tippecanoe, Lake, and Allen
  • Top feeder Indiana high schools:
    • Carmel, Harrison, Hamilton, Southeastern, Lake Central, West Lafayette, and Jefferson
  • Top feeder states outside of Indiana:
    • Illinois, Ohio, Michigan, Texas, California, Wisconsin, Missouri, Minnesota, New Jersey, and New York
  • Top feeder countries outside the United States:
    • South Korea, India, China, Indonesia, Taiwan, and Malaysia

Purdue University Office of Enrollment Management

big ten comparisons
Big Ten Comparisons

Source: US News and World Report America’s Best Colleges 2008

Purdue University Office of Enrollment Management

2007 admitted student survey
2007 Admitted Student Survey
  • Reasons for selecting another institution rather than Purdue (closed-ended responses)
    • Stronger academic program for their interests (54%)
    • More attractive location (39%)
    • Affordability (38%)
    • Better overall academic reputation (36%)
    • Would better serve career development (36%)
    • Closer to home (36%)

Purdue University Office of Enrollment Management

2007 admitted student survey23
2007 Admitted Student Survey
  • Open-ended responses from non-enrolling admitted students
    • 57% of out-of-state students mentioned high cost of out-of-state tuition/lack of scholarships
    • In-state students were looking for a smaller, more personalized educational experience
    • Physical characteristics of Purdue’s campus and surrounding community were negatives

Purdue University Office of Enrollment Management

2007 admitted student survey24
2007 Admitted Student Survey
  • Peer Comparisons
    • Universities of Illinois, Michigan, Wisconsin, Ohio State, and IU account for 24% of non-enrolling Purdue-admitted students
    • An additional 7% enrolled at 8 other peers
    • Two-thirds enrolled elsewhere – outside of the Big Ten, Purdue’s competition is diffuse
    • Higher-ability students more likely to enroll at institution of higher academic standing (in student’s estimation)

Purdue University Office of Enrollment Management

retention and graduation rates west lafayette full time freshmen
Retention and Graduation RatesWest Lafayette Full-Time Freshmen

Purdue University Office of Enrollment Management

average six year graduation rates at big ten public universities
Average Six-Year Graduation Rates at Big Ten Public Universities

Purdue University Office of Enrollment Management

challenges
Challenges
  • Prospective students, especially high-ability and/or financially secure, have many choices
  • 78% of Purdue’s 2006 freshman class said that Purdue was 1st choice
  • Students are applying to more schools – of Purdue 2006 freshmen 28% applied only to Purdue, 42.3% applied to four or more
    • National average of applications is four, and for higher-ability students up to 10 or more
    • Yield much more difficult to predict than in past
  • Increased competition EVERY year in recruitment

Purdue University Office of Enrollment Management

challenges28
Challenges
  • Increased competition with both merit and need based financial aid
    • Indiana University is now guaranteeing “no loan” program for admitted 21st Century Scholars
    • IU also offering automatic academic scholarships for all students with 1150 SAT plus 3.7 GPA
    • Other examples include Michigan State, Ohio State, Minnesota offering similar programs to non-residents
  • Retention and graduation rates
  • Increased competition for international undergraduates and uncertain global situation

Purdue University Office of Enrollment Management

examples of purdue s strengths in recruitment and retention
Examples of Purdue’s Strengths in Recruitment and Retention
  • Purdue’s visit programs and customer service highly regarded
  • Campus-wide involvement in recruitment, particularly by schools and colleges
  • Direct mail (historically among the best and most frequent among peers; but competition increases every year)
  • Overall academic reputation and well-known reputation of some specific programs
  • Excellent reputation for employer relations and placement
  • Highly regarded first-year programs recognized by peers in U.S. News

Purdue University Office of Enrollment Management

examples of opportunities
Examples of Opportunities
  • Increase out-of-state recruitment efforts; particularly in “exporting” states, e.g. NJ, NY, CA, TX, FL
  • New recruitment activities
  • Integrated communication messages to focus on outcomes and strength of Purdue programs across the disciplines
  • New and improved web sites
  • Modify rolling admissions process and application for admission (speed and ease not hallmarks of quality)
  • Alignment of merit and need-based financial aid with enrollment goals

Purdue University Office of Enrollment Management

additional opportunities
Additional Opportunities
  • Create clear pathways and partnerships for transfer students
  • Retention studies to inform strategic assessment of first and second year experiences and needed changes to existing programs and/or addition of new
  • Expand opportunities for personalized experience through honors programs, additional faculty-student research opportunities, and learning communities
  • Expand partnerships to widen pipeline of well- prepared high school graduates, particularly low-income, first-generation, and students of color

Purdue University Office of Enrollment Management