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Marketing - PowerPoint PPT Presentation


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Marketing Money Making Machine Lauren Ortenzio Sophie Gorson Crescenzo Lepore Agenda Define and Describe Marketing. Discuss Courses Needed for a Marketing Major. Give insight to ‘real life’ situations. Describe current Marketing issues in the business world.

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Presentation Transcript
slide1
Marketing
  • Money Making Machine
  • Lauren Ortenzio
  • Sophie Gorson
  • Crescenzo Lepore
agenda
Agenda
  • Define and Describe Marketing.
  • Discuss Courses Needed for a Marketing Major.
  • Give insight to ‘real life’ situations.
  • Describe current Marketing issues in the business world.
  • Explain the role of Management information systems (MIS) in the Marketing field.
  • Outline entry level positions, advanced positions, and salary of a marketing major.
  • Give additional information on marketing.
what is marketing
What is Marketing?
  • “A broad field with one primary focus: assessing and generating demand for a firm’s products or services.”
  • At Penn State students can choose to focus on business to business marketing or business to consumer marketing.
getting schooled in marketing
Getting Schooled in Marketing
  • Courses Recommended: Consumer Behavior, Marketing Research, Global marketing, strategic marketing planning, sales management, retail management, business marketing, and advertising and promotion management
  • Other recommended courses include studying business law, economics, accounting, finance, mathematics, and statistics.
  • Penn State has its own set of requirements as well.
  • In addition to all these courses all students should complete a internship for at least two years.
how marketing is affected by mis
How Marketing Is Affected by MIS
  • Marketing uses MIS very often
  • It is used to help decide what to promote
  • MIS helps Marketers decide on product pricing
  • It also helps determine where to sell products
real life marketing
Real Life Marketing
  • Highly competitive job ‘market’.
  • Marketing Majors deal with pricing goods, improving products, and promoting the companies services.
  • Long work weeks. According to a survey about two-thirds of marketing managers worked over forty hours a week.
real life marketing cont
Real Life Marketing (cont.)
  • Current Issues and “Hot Topics”
    • Growing employment rate in scientific and computer industries
    • Decline in employment in manufacturing industries
    • Internet Advertising
    • An end to Television Advertising?
  • Business Problems and Decisions
    • Finding new ways to sell products and maximize profit
    • Decisions made based on judgment, data, and surveys
positions in marketing
Positions in Marketing
  • Marketing Majors have many job opportunities. Some entry level positions include:
    • Public Relations Specialist
    • Sales Representative
    • Investment Manager
    • Media Planner
    • Marketing Assistant
advanced marketing positions
Advanced Marketing Positions
  • Some advanced level positions include positions in the following:
    • Sales Managers
    • Marketing Managers or Director
    • Marketing research analysts
    • Advertising and Promotional Managers
    • Public Relations Managers
    • Advertising Sales Agents
common places of business
Common Places of Business
  • A marketing majors workplace can be in many places. Including, but not limited to:
        • Insurance Agencies
        • Publishing Companies
        • Colleges/Universities
        • Retail/Discount Sales
        • Hospitals
        • Banks or Financial Institutions
        • Radio or Television Stations
        • Advertising Agencies
        • Consumer Product Companies
salaries
$$ Salaries $$
  • Average Annual Starting Salary for a marketing major is $33,873 .
  • The Average Marketing Manager makes $84,220.
  • Broken down into different types of companies that hire marketing managers:
    • Computer systems design and related services: $107,030
    • Management of companies and enterprises: $98,700
    • Insurance carriers: $86,810
    • Architectural, engineering, and related services: $83,610
    • Depository credit intermediation: $76,450
  • The Average Starting Salary for a graduate of Smeal is around $80,000
additional information
Additional Information
  • What makes a good marketer?
    • Good communication skills
    • Good Vision
    • Good judgment
    • Strong work ethic
  • Some Famous Penn State Alumni in the Marketing World
      • Patricia A. Woertz
      • Adrian C. Ornik
      • Darrell Leonard

Any Questions?

sources and places to find additional information
Sources and Places to Find Additional Information
  • www.bls.gov/oco
  • www.smeal.psu.edu
  • www.warc.com
  • www.cas.la.psu.edu
  • www.udel.edu
  • www.aaaa.org
  • www.prsa.org
  • Our first year seminar book
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