facebook case study n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Facebook Case Study PowerPoint Presentation
Download Presentation
Facebook Case Study

Loading in 2 Seconds...

play fullscreen
1 / 6

Facebook Case Study - PowerPoint PPT Presentation


  • 342 Views
  • Uploaded on

Facebook Case Study. By MTiPO: Desiree Fabunan Yee Han Kuan Svyatoslav Mishchenko Patrick Lin Ngai Lung Wenhan Zhou. Decision. Problem: Growth/Expansion Strategy Proposed Solutions: To Grow Internationally To Enter Different Market Segments

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Facebook Case Study' - Gabriel


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
facebook case study

Facebook Case Study

By MTiPO:

Desiree Fabunan

Yee Han Kuan

Svyatoslav Mishchenko

Patrick Lin Ngai Lung

Wenhan Zhou

decision
Decision
  • Problem:
    • Growth/Expansion Strategy
  • Proposed Solutions:
    • To Grow Internationally
    • To Enter Different Market Segments
    • To Concentrate On Increasing Per-User Revenue
  • Assumptions:
    • User base higher priority than revenue
    • Significant number of countries with small Facebook user base
    • Facebook has the capability and resources to localize
    • Growth is viral
slide4

Analysis –Economic Analysis

Improve Revenue Source in Existing Markets

Target New Segment in Existing Markets

Existing

New

Approach

New Existing

International Expansion

Existing

New

Products

4

  • Decision: To Grow Internationally.

Customers

slide5

How To Grow Internationally

  • Challenge:
    • It may find it hard to displace the dominant local competitors.
    • Local resistance to foreign culture.
  • How to Grow in other markets
    • Localization through Language
    • Spread Facebook through Evangelist
      • Overseas Student
      • Early Adopters
    • Use Bowling Alley Effect
  • Characteristic of a Suitable Initial Overseas Market
    • Competing Product is technically weak or clone
    • User base comfortable with Social Networks
    • Users verse in both English and their Mother tongue
    • I.e (Mexico, India, Sweden, Germany, France, China)