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Capsim Introduction. Drop second individual assignment due April 17 th or 18 th . Total points available for the course is 800. Read Capsim FAQs to be posted on my web site. Read all manuals – Capstone Student Guide, Advanced Marketing, TQM, Human Resources, Labor Negotiation.

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capsim introduction
Capsim Introduction
  • Drop second individual assignment due April 17th or 18th. Total points available for the course is 800.
  • Read Capsim FAQs to be posted on my web site.
  • Read all manuals – Capstone Student Guide, Advanced Marketing, TQM, Human Resources, Labor Negotiation.
  • Run five rounds of the rehearsal by 9:00 a.m. Saturday, Feb. 21st.
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Capsim Introduction
  • Manuals
    • Positioning and product attributes pp. 6-7; 12-13
    • Marketing decisions pp. 18-19
    • Ideal spots pp. 13, 28
    • Demand analysis pp. 28-29
    • Basic forecasting method pp. 32-33
    • Six Strategies p. 35
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Capsim Introduction
  • Sequence of decisions
    • Sales forecast
    • Marketing decisions (product pricing, R&D)
    • Production decisions (amount to produce, level of automation, buy or sell capacity, labor complement)
    • TQM decisions
    • HR decisions
    • Labor negotiation (only round 6 in first game)
    • Check pro forma cash flow statement and then enter Finance decisions
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Capsim Introduction
  • Choosing a strategy
  • Match performance measures with the strategy
  • Interpreting results after each round
    • I look at each firm’s average contribution margin using the benchmark of 30%.
    • Next, I look at the ROS
    • After that look at the contribution margins of individual products
  • What to learn from the practice rounds?