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Athletics Public Relations At Notre Dame Sports Information, Media Relations -- and all their variations Pre-Game Thoughts Understand Notre Dame -- as conservative as it gets No signage in football or basketball

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athletics public relations at notre dame

Athletics Public RelationsAt Notre Dame

Sports Information, Media Relations -- and all their variations

pre game thoughts
Pre-Game Thoughts
  • Understand Notre Dame -- as conservative as it gets
  • No signage in football or basketball
  • We’re spoiled (since Rockne) -- ticket sales for football and basketball never an issue -- no issues with exposure in football and basketball
  • Last NCAA Div. I school to hire full-time promotions professional
  • MBA student with $10,000 budget
  • All that changed with success of Olympic sports
the basics
The Basics
  • Lots of names for it -- sports publicity, sports information, media relations, public relations, public affairs, promotions
  • Old background -- mostly journalism and communications (especially print), writing is key
  • New background -- business and law
  • Old school items -- media guide, press releases, schedule cards, statistics
  • New school items -- und.com, video, e-mail, texting, facsimile (blast fax), annual report
  • Old and new -- availability, internal communications
the audiences
The Audiences
  • Local, regional, national, international
  • Media (print/electronic)
  • Fans, alumni, subway alumni
  • Current parents, athletes
  • Prospective students and student-athletes
the basic challenges
The Basic Challenges
  • 26 sports, 700 athletes
  • National schedules, national recruiting
  • What does it take for Johnny Jones to be an All-American in Sport X?
  • Promotions -- put people in the seats
  • Television/broadband -- ESPNU, CSTV, und.com (stream live games)
  • Old-school challenge to prove there’s more to Notre Dame than football
the new und com
The New und.com
  • Typical print-based entity
  • 13 hours of football programming
  • It’s our commercial zone
  • Stream live games, weekly press conferences and features (every student-athlete), post-game press conferences, recruiting, coaches’ shows (audio/video), event/season preview shows, post-practice interviews
issues for und com
Issues for und.com
  • NBC football rights (games? web?)
  • BIG EAST (live streaming home non-conference men’s basketball in 2007-08)
  • CSTV, ESPNU (also BIG EAST)
  • WHME Olympic events plus coach’s shows in women’s hoops, baseball, soccer
  • Comcast Local (Detroit-based, no pros)
  • Post-’01 NCAA women’s hoops = $7,000 per game
more issues for und com
More Issues for und.com
  • Budget -- ad sales (NDSP)
  • Staffing -- lots of events (Jack Nolan)
  • Student/FTT options -- production, etc.
  • Motivation for football vs. 25 other sports
  • Image of programs
  • Hard-wired or wireless at site
  • Conflicts with multiple events
in times of crisis
. . . In Times of Crisis
  • Probation/”Tarnished Dome”
  • Coaching Changes -- MacLeod, Davie, Willingham, O’Leary
  • No press conference -- individual interviews with Frs. Beauchamp, Malloy
  • Credibility at stake
  • Campus culture -- Residence Life -- education of media
the strategy
The Strategy
  • Annual report --- much more corporate climate through Team ND
  • Monthly Kevin White breakfasts
  • Brady Quinn -- Heisman campaigns (Tim Brown context)
  • Relationships with media -- call us before you write something
  • Strategic availability (Willingham/Weis)
  • Survey of football media