android market insights
The Android Market continued its growth in April 2011. It will overtake the Apple App Store and become the biggest distribution platform for smartphone applications worldwide (in terms of app numbers) by August 2011. Read this monthly insight report to stay up-to-date with the latest news from the Android Market.
Key insights in April are:
App numbers reached almost 295,000
In April 28,000 new apps were added to the market, which means that it grew 2.5 times faster than Apple App Store
Paid app share remained constant at 36%.
Amongst the major app platforms Android Market is still the one with the highest share of free apps, but new adds show a slight increase in paid app share (40%).
Average selling price grew by 2% to US$ 3.23 in April.
Top 5 categories comprise 55% of all Android Market apps.
Games was the fastest growing category. Given the same growth rates, Games will become the No.1 category in July 2011.
From April onwards we invite you to stay updated on the key developments on the Android Market with our free monthly Android Insight report research2guidance Android Market Insights.
In every edition we will provide app number dynamics, average prices, category overviews and other interesting insights that will help developers and publishers in their app strategy creation.
Publication is free of charge. Add it to cart, to proceed to report download.
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