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How Facebook Ads work?

Learn the fundamentals of how Facebook Ads work in this step-by-step presentation.<br>Inside the slides, youu2019ll discover:<br>The auction system that decides which ads get shown<br>The role of ad relevance & quality score in lowering costs<br>Why some ads perform better than others<br>How businesses can optimize their campaigns for better ROI<br>This PPT is designed for beginners in digital marketing as well as small business owners who want to understand the basics of Facebook advertising before running campaigns.<br><br>ud83dudc49 For more detailed guides and digital marketing training, visit:https://geeksglobaldigital.in

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How Facebook Ads work?

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  1. How Facebook Ads Work? Auction System | Relevance | Quality Score

  2. Introduction • Facebook Ads help businesses reach the right people • Ads are not random – there’s a system • This system = Auction

  3. Auction System • Every time a person opens Facebook → Ads compete for space • Facebook chooses which ad to show • Based on 3 things:

  4. 2. Relevance 3. Quality 1. Bid how much you are willing to pay how useful the ad is to the person how good the ad looks & feels

  5. Advertiser B Advertiser A Advertiser C Example of Auction

  6. Example of Auction 👉 Facebook may show B or C because people are more likely to like them

  7. Relevance • Means: Is this ad right for the audience? • Good relevance = clicks, likes, shares • Bad relevance = ignored or hidden

  8. Quality Score • Facebook gives ads a hidden quality rating • Based on: - Do people engage? - Is it clear and trustworthy? - Is it better than other ads?

  9. How All Work Together? • Money alone doesn’t win → quality matters • Relevant ads = lower cost + better results • Always make ads that people enjoy seeing

  10. Key Points • Final ad shown = Bid + Relevance + Quality • Not just about spending more money • Small budget ad can win if it’s better quality and relevant

  11. Thank You…

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