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Sales leads are a staple thing for the sales team in any organization. A lead which you try converts as a customer might be a person or a company who is seeking for your service or product. And a person or the company who has shown interest in your product or service is called a warm lead.
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Before going into how to boost your traffic/sales, let’s have a look at few important things.
What are a sales lead?
Sales leads are a staple thing for the sales team in any organization. A lead which you try converts as a
customer might be a person or a company who is seeking for your service or product. And a person or the
company who has shown interest in your product or service is called a warm lead.
Lead generation:it’s the process of finding leads, which involves the initiation of a person or a
company’s interest in your product or service. One of the most important things which boost your lead
generation is including SEO to your site.
An improved or advanced SEO on for your site will allow you to appear on the first page of Google search.
Keywords which you use to describe your product or a service will also help you appear on the top. All
this together will help you to drive the traffic to your site. Some of the SEO tools: Screaming Frog, Ahrefs,
Google search console, SEO book, Hit Tail, Serpstat.
Now let’s know few techniques which improve traffic and search ranking:
Create and post fresh content:
Content is the most important facet of your site and your optimization efforts. You can’t survive in the
market for long, even with the use of best SEO tricks. You can fool your clients for a while, but if you
have a poor content, you are not going to appear on top of the search list; no one will visit or share your
site. If you want to generate link-building opportunities for your website, you have to develop great
content, which can be widely read and shared with others as well. Content should be informative,
inimitable and free of keywords used just to grab search spider attention. Post frequently which focus on a
The website should contain information which deals with a specific content which gives stiff competition
to your opposite well-established players, not just a general subject. Sticking to a particular niche will
make your work easy. It limits your audience but limits your competition as well. You can gain the
reputation for your reliability among a smaller but loyal group. Use the keywords wisely in your site which
are frequently searched in your niche.
Research for relevant keywords:
Using Google’s keyword tool, you can search for keywords and phrases which are used by your
competitors. Once you are ready with the list, sort them, and use them in your content, headers, and sub-
headers in a strategic way. Just don’t use them for sake of using it, it portraits the text flow very unnatural.
Use SEO friendly URLs:
Optimize your website pages at a basic level itself. Use few words in the URL which describes what that
page is about. Use SEO friendly URLs. For example, if you have a page which contains the content about
how to build a website, instead of <www.furecs.com/website/item0?=19873>, convert your URL into
something like <www.furecs.com/websitedevelopment/how-to-build-a-website>. Future Revolution
recommends selecting SEO friendly URL structure.
Use of tags and Meta descriptions:
Include meta descriptions for all your web pages with the keywords for that page to appear in the
description. You will have 150-160 characters to fill. These don’t help you in Google ranking, but they are
useful in attracting the attention of a reader, so use them right away. Add title tags for all the important
pages of your website. You will have 70 characters to fill, which will have quick descriptions on individual
pages, and they represent with at least one or two relevant keywords within them. Make it friendly to a
reader, don’t just use a list of keywords.
Add image attributes:
You will definitely have content related to the images on your website or the blog. These images can help
in boosting SEO. Search spiders are not going to analyse the image but consider the image file name. For
example: “Future-revolution-website-development.jpg” is better than just “website-developement.jpg”.
Therefore, you need to create a brief HTML description tags for all the images you post in your website
content. These tags must consist of a short description of the image or what it relates to in your content.
Develop internal links:
Internal link-building is an on-site SEO approach that consists of developing a well-organized and detailed
link structure for all your website’s pages. In other words, connect all the pages on your website to each
other in hierarchical or web like a connection of in-page or test based hyperlinks. Pay more attention to
connecting your main pages with your homepage. Another helpful internal link-building feature is
a sitemap, it helps your site appear better and faster for search spiders.
Build external links:
External link-building is a different thing. You need to create the backlinks to your site from other
websites, i.e., links to other sites which lead back to relevant content on your website pages. If you want to
build external links in a better way and without resorting to black hat tactics, you are have to dedicate a lot
of time in posting links to social sites, finding guest support opportunities that allow you to publish links
back to your website, leaving plenty of informative guest comments on other websites in your market
space, and managing your RSS feed. This process is slow, but it ultimately pays off to create some really
Support Social Media Sharing:Include all the social media sharing option on your website. Add buttons
for all the major social sites (Facebook, Twitter, LinkedIn, and Interest) and others on every page of your
website. With these clickable buttons, your readers can spread the word about the valuable and interesting
content you are offering; eventually, this helps your website in getting some quality backlinks.
Lead generation is not that tough process if you have taken care of your SEO friendly Website
development, understanding of your audience and traffic on your blog/website and their behavior. All you
need to understand the audience and how they are engaging with your offerings. We at Future Revolution
find it simple (if you follow the lead generation and nurture procedure) as we believe in value-added
offerings to the target audience and niche.