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For more course tutorials visit<br>www.tutorialrank.com<br><br>COM 302 Week 1 Marketing Communications Process<br>COM 302 Week 2 Advertising Media Mix<br>COM 302 Week 2 Sales Promotion and Advertising<br>COM 302 Week 3 Building New Brands<br>COM 302 Week 4 Direct Marketing<br>COM 302 Week 5 Internet-Based Marketing Blog<br>COM 302 Week 5 Social and Ethical Aspects of Advertising and Promotion
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COM 302 Entire Course (UOP) COM 302 Week 1 Marketing Communications Process (UOP) • COM 302 Week 1 Marketing Communications Process • COM 302 Week 2 Advertising Media Mix • COM 302 Week 2 Sales Promotion and Advertising • COM 302 Week 3 Building New Brands • COM 302 Week 4 Direct Marketing • COM 302 Week 5 Internet-Based Marketing Blog • COM 302 Week 5 Social and Ethical Aspects of Advertising and Promotion • Week 1 Individual Assignment Marketing Communications ProcessResources: Ch. 1 & 5 of Advertising and Promotion and the University LibraryWrite a 750- to 1,050-word paper in which you examine marketing communications produced by an organization. COM 302 Course Extraordinary Success tutorialrank.com
COM 302 Week 2 Advertising Media Mix (UOP) COM 302 Week 2 Sales Promotion and Advertising (UOP) • Learning Team Assignment: Advertising Media MixResources: Ch. 12 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications; Ch. 13 of Advertising and PromotionReview the sample entry in the matrix.Complete the University of Phoenix Material: Advertising Media Matrix by addressing the following: • COM302 Week 2 Individual Assignment Sales Promotion and AdvertisingResource: Ch. 16 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications COM 302 Course Extraordinary Success tutorialrank.com
COM 302 Week 3 Building New Brands (UOP) COM 302 Week 4 Direct Marketing (UOP) • Week 3 Assignment Building New BrandsResources: Ch. 17 of Advertising and Promotion; Ch. 3 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communication; and the Center for Writing ExcellenceConsider that one possible way of using public relations (PR) is to introduce a new product with little or no advertising. • Week 4 Assignment Direct MarketingResource: Ch. 14 of Marketing: Real People, Real ChoicesContinue working on the Week Four Learning Team Assignment: Direct Marketing.Review the examples of direct marketing that team members gathered and researched during Weeks One, Two, and Three. COM 302 Course Extraordinary Success tutorialrank.com
COM 302 Week 5 Internet-Based Marketing Blog (UOP) COM 302 Week 5 Social and Ethical Aspects of Advertising and Promotion (UOP) • Week 5 Individual Assignment Internet-Based Marketing BlogResources: University of Phoenix Material: Writing a Blog and Ch. 15 & 22 of Advertising and PromotionVisit the websites of three of the following companies: Kimberly-Clark, Snapple, Disney, BMW, Chrysler, Colgate-Palmolive, H-E-B, or Universal Studios.Select one of the websites for this assignment. • Week 5 Assignment Social and Ethical Aspects of Advertising and PromotionResources: Ch. 22 of Advertising and Promotion and the University LibraryDebate one of the following social or ethical issues:Advertising is informative. vs Advertising is manipulative.Advertising creates and perpetuates stereotypes. COM 302 Course Extraordinary Success tutorialrank.com
COM 302 Course Extraordinary Success tutorialrank.com For More Tutorials www.tutorialrank.com