Future Scope Of Digital Marketing In India In 2021 _ Bright Career & Future

1. Future Scope Of Digital Marketing In India In 2021 | Bright Career & Future Our generation today is the digital generation. Before we understand the scale of digital marketing in India in 2021, let's first understand the industry. Digital Marketing Services is a marketing strategy for promoting products / services on the Internet. In simple terms, we can say that we are promoting our products to customers who use the Internet. Many traditional marketing concepts apply to digital marketing. In every era, marketing has evolved depending on what the customer is using. If you go back in history, you will see that from time to time, when customers used radio, it generated radio advertising and marketing. Then came the boom of TVs, one of the most widely used devices around the world, that allowed companies to reach mass audiences with TV ads. Even today, television advertising is one of the most commonly used advertising strategies for companies. After the boom of the Internet, more and more customers began to use the Internet, which marked the beginning of a new era of marketing, which was originally called Internet marketing and is now called digital marketing. To understand the scale of digital marketing in India, we need to understand its benefits and how it can be sustained over a period of time until we get the next generation of communications. Digital Marketing Usage Statistics (2020-2021) Internet Users: According to statista.com as of October 2020, 59% of the world's population uses the Internet. (i.e.) 4.66 billion users. Among these users, 4.28 are unique mobile users and 4.14 are active social media users. The total number of Internet users in 1995 was less than 1% of the world's population. This shows the growth of digital marketing over the past 20 years.

2. India has surpassed the United States in total user base, and with the arrival of Reliance Jio, India has seen significant growth in Internet users, providing more opportunities for digital marketers to reach target audiences. Cell Phones: Most of the users around the world today use mobile phones to communicate. According to the report, there are 4.14 billion unique mobile phone users worldwide. Most modern mobile phones are smartphones with internet access, allowing customers to connect with companies anytime, anywhere. Audience Targeting: In traditional marketing strategies, it is very difficult to advertise to target audiences with specific demographics and details. Most of the marketing methods have focused on the mass marketing of the product. Today, thanks to digital marketing, we have so many tailor-made and personalized methods that are exclusively for the target audience. What Are Its Digital Marketing Opportunities In India For Professionals: The following are the features available to professionals. To start a career in digital marketing, you need to have good communication and technical skills. Career Prospects In Digital Marketing The easiest and best way to start a digital marketing career is to find a job. We have many different specializations in digital marketing, so you will have different options to start your digital marketing career. Junior and mid-level career options

3. ● Digital Marketing Intern ● Digital Marketing Director ● SEO executive ● Link building specialist ● Social media specialist ● Google Ads Specialist ● Email Marketing Specialist ● Web analyst ● Online Reputation Manager ● Content Marketing Manager ● Top-Level Positions in Digital Marketing ● Digital Marketing Specialist ● Digital Marketing Manager ● Social media manager ● Digital Marketing Leader ● Paid Advertising Manager ● Digital Branding Leader Scope Of Digital Marketing In Online Business: 1. Become A Professional Blogger: Many digital marketing professionals choose full-time blogging as their career path. Through dedication and hard work, many professionals have become successful bloggers in their chosen niche. Bloggers can generate income through advertising and affiliate marketing strategies. 2. Make Money With Affiliate Marketing And Adsense: You can start your blog / website / app in a specific niche that interests you and work hard to drive traffic and visitors first. After generating good traffic, you can generate good income with Adsense and affiliate marketing techniques. Most professionals design micro-niche websites dedicated to specific topics in order to generate quality traffic. Check out our in-depth guide to affiliate marketing.

4. 3. Start Freelance Services Freelancing is the concept of offering your services to clients as an individual. By sitting in your home / office, you can reach clients all over the world. Many online freelance services such as fiverr.com, freelancer.com, etc. are a great platform to start your freelance career. 4. Create Your Own Agency: If you have business management experience and resources, contact. You can start your own digital marketing company full time. With your agency, you can develop marketing strategies for clients and implement them through digital marketing. 5. Become A YouTuber: You can become a regular YouTube user in your chosen niche. You need to focus on the quality of your content and building your YouTube audience. Once you start getting subscribers and views, you can make money monetizing YouTube. 6. Start Your Drop Shipping Business: Dropshipping is a business model in which you can sell goods to customers over the Internet without having to carry inventory. Typically in this business, you need to develop an ecommerce website in Shopify and select products based on your research. Then you connect your store to manufacturers and online stores from China through AliExpress. All product prices are marked and when you sell an item, the manufacturer sends the item directly to the buyer and you make a profit. 7. Online Career Opportunities for Professionals / Students in the Future If you study digital marketing, you will open the door to many new online opportunities while studying or working in your current job. According to industry statistics, many digital marketers have built their personal brand by becoming influencers in their chosen niche. Students can work part-time online at various digital marketing agencies. Digital Marketing Applications : Social Media And Beyond

5. More than half of consumers discover companies through social media feeds. Companies can reach nearly 1 million customers through Instagram alone, and over 9 million businesses use Facebook to connect with consumers. Companies use social media platforms to run both business-to-business (B2B) and business-to-consumer (B2C) digital marketing campaigns. B2B: B2B marketers are active on social media platforms like LinkedIn and Twitter to attract leads. They also often rely on PPC campaigns to reach their target audience without spending too much money. B2C: B2C marketers are focused on building brand awareness and driving customers to their websites and products through social media platforms like Facebook, Twitter, Instagram, and Pinterest. Paid Search: Marketers pay Google and other search engine companies a reward whenever someone enters your keyword and their ad appears at the top of the search results (“PPC” model). Organic (or Natural) Search: This method requires more finesse than PPC as marketers use keyword analysis and other search engine optimization (SEO) techniques to naturally promote their content to the top of the organic search results list on Google and other search engines ... ... Email campaigns. Believe it or not, email campaigns (if done correctly) are still very effective at reaching your target market, and they are also very affordable for small businesses. Content Marketing: Publishing helpful articles, guides, tutorials, and other online content (in addition to webinars and podcasts) that engages your target audience is the essence of content marketing. Webinars: These are a great way to offer something of value to targeted consumers, as well as promote your brand and products. Podcasts: Attractive audio content is another way to engage your audience and can be used in conjunction with other media for broader marketing campaigns. Post-Covid-19 Digital Marketing Opportunities As we have seen, there is a sharp increase in the number of jobs at home (WFH) due to the Covid-19 pandemic. Due to Covid-19, many companies are switching to digital marketing for

6. advertising and marketing. We can expect a lot of demand for digital marketers across India as the economy returns to normal. According to some reports, the demand for digital platforms has increased. Users spend 50% more time on social networks. This gives companies a great opportunity to target those specific users. A lot of people are now switching to work for GIG (freelance). The demand for quality freelancers has increased due to the many restrictions on offline activities. I hope that after reading Digital Marketing Opportunities in India, you have a clear understanding of what opportunities are available to digital marketing professionals. You can take this course from experienced trainers.