5 Tips For Creating A Highly Effective Digital Ad

1. 5 Tips For Creating A Highly Effective Digital Ad 1.) BE EYE CATCHING. Imagine a moment when you are scrolling through an article and you come across two ads. One has muted colors, blends in, lacks life, and has a large amount of wasted space. The other ad has bright, balanced colors, stands out, is unique, and feels like it’s speaking to you. You are probably going to scroll past the first ad, while taking the time to see what the second ad has to say. You want to stand out on the page with an ad that grabs the attention of your audience immediately and once you have their attention you need to hold it. 2.) BE INSPIRING. A truly inspiring ad speaks to the user on a deeper level and invokes a sense of connection and action. You can do this by appealing to the user’s feelings, emotions, or needs. The ad also must maintain the user’s attention through a message that connects. 3.) BE CONCISE. Remember that the time with your audience is limited. It’s important to be short, sweet, and to the point. With attention spans decreasing by the day, you want to craft a message that embodies your value proposition. 4.) BE SPECIFIC. To produce a quality set of creatives, you also need to be specific. Determine the focus of your digital media campaign ahead of time and stick to it. Pinpoint the message that is the most appealing or the one that is most profitable. Don’t try to sell or promote everything in one ad. 5.) BE INVITING Once you have determined your specific marketing goals, it is easier to discover the goal for your user. Do you want your audience to sign up, volunteer, purchase, call, or download a newsletter? Consider the action you want each person to take and then communicate that in a call to action. Be engaging and inviting. Remember, your main goal for any good creative is getting someone to take that next step, to take action.