public transportation partnership for tomorrow pt 2 in ohio l.
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Public Transportation Partnership for Tomorrow (PT)2 in Ohio. What is (PT)2?. “A five-year nationwide education and outreach initiative designed to build support among the public and among local, state and federal officials in order to positively impact funding and policy decisions.”

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what is pt 2
What is (PT)2?

“A five-year nationwide education and outreach initiative designed to build support among the public and among local, state and federal officials in order to positively impact funding and policy decisions.”

- The American Public Transportation Association (APTA), 2001

purpose of campaign
Purpose of Campaign

Improve the Image of Public Transportation in Ohio

  • Build an understanding of public transportation’s benefits
  • Illustrate its complete, and sometimes hidden, value to communities
  • Attract more resources for public transportation
campaign components
Campaign Components

At the National Level

  • National and local advertising
  • Policy research
  • Advocacy and coalition building
campaign components5
Campaign Components

In Ohio

  • Generate OPTA member buy-in
  • Create a unified voice about public transportation
  • Build relationships
  • Increase awareness
leveraging the national campaign
Leveraging the National Campaign

Statewide Activities

  • Coalition building
  • Advocacy support
  • Media relations campaign
why now
Why Now?
  • To stop additional budget cuts. In Ohio, public transportation was cut by 39 percent this year and more cuts are expected
  • To educate Ohio’s leaders, including the Speaker of the House and the future Senate President who lack fixed-route public transportation in their districts
  • To favorably position Ohio for the reauthorization of TEA 21
where does ohio fit
Where Does Ohio Fit?

“In income levels, urban-rural balance, and ethnic mix, as well as presidential percentages, Ohio is not very far from the national average.”

  • Almanac of American Politics, 2002
where does ohio fit9
Where Does Ohio Fit?
  • Two Congressional members hold leadership positions in the U.S. House of Representatives
  • Two U.S. Representatives and one U.S. Senator serve on their respective Transportation Committees
  • Three U.S. Representatives and one U.S. Senator serve on the Appropriations Committee
public transportation messages
Public Transportation Messages
  • Opportunity
  • Choice
  • Access
  • Freedom

Ohio’s public transportation gives

residents and visitors:

opportunity in ohio
Opportunity in Ohio
  • For every $1 invested in public transportation, $3 is returned to the local economy
  • The public transportation industry represents 60,000 employees
  • By 2015, Ohio’s elderly population is expected to grow by 14.2 percent
  • As truck traffic continues to increase, movement of both goods and people will be critical
choice in ohio
Choice in Ohio
  • Youngstown school board is saving money because it chose public transportation over a private operator to serve its students
  • OSU students use their I.D. passes to ride COTA more than 5,000 trips each day
  • Greater Cleveland RTA facilitates more than 210,000 trips per day, more than the number of people driving on I-271 and I-90 combined
access in ohio
Access in Ohio
  • Public transportation provides vital services to almost all of the state’s major agencies
  • In terms of ridership, Ohio ranks 10th in the nation
  • In rural areas, 47 percent of those using public transportation are seniors and people with disabilities
  • Public transportation plays an integral role in Welfare to Work programs
freedom in ohio
Freedom in Ohio
  • Congestion is increasing at a rate that surpasses ODOT’s ability to keep up
  • Approximately 30 percent of Ohio’s freeway system is operating at a Level of Service D or worse
    • Ohio Department of Transportation, State of the Transportation System, 2000
freedom in ohio15
Freedom in Ohio
  • Ohio carries the fifth highest volume of traffic in the country
  • At least 17 new transit centers have opened in Ohio to serve suburb-to-suburb commutes
    • Ohio Department of Transportation, State of the Transportation System, 2000
freedom in ohio16
Freedom in Ohio
  • Fewer than 28 percent of Ohioans think continued highway expansion is the best way to relieve congestion
  • Approximately 53 percent said improving all forms of transportation, including mass transit, is the best solution to traffic problems
    • The Ohio State University, Center for Survey Research, 2001
what others are saying
What Others are Saying

“A viable transit network remains essential for many people and serves the state’s interest in the face of growing concerns over congestion, air pollution and energy efficiency.”

  • Ohio Department of Transportation, State of the Transportation System, 2000
what others are saying18
What Others are Saying

“More than ever before, public transportation is an essential element for maintaining a vibrant business community and economic climate.”

  • APTA, 2002
what others are doing
What Others are Doing

Metro/SORTA

  • Partnering resources with TANK
  • Running two-week radio spot
  • Pitching TV ads as public service announcements
  • Providing (PT)2 video to cable access stations
  • Running print ads similar to (PT)2
what others are doing20
What Others are Doing

Laketran

  • Customizing ads, pitching as public service announcements
  • Holding open house for elected officials using public transportation themes and images
  • Scheduling radio campaign
  • Showing public transportation video to area schools
what can you do
What Can You Do?

Use Existing Resources:

  • Tool kits with general fact sheet, economic development card, frequently asked questions, calendar of events, key messages, national facts, etc.
  • Web site
  • Adjustable marketing plan
  • Customized public service announcements
  • Media lists
what can you do22
What Can You Do?
  • Spread public transportation messages to your region
  • Build relationships with nearby transit systems
  • Join the public transportation coalition (national and state)
  • Provide tangible evidence of your system’s benefits
  • Forward success stories and facts to OPTA for Web site
what can you do23
What Can You Do?
  • Attend the Coalition Building Training on July 25, 2002
  • Visit Ohiopublictransit.org and publictransportation.org for ideas
  • Facilitate introductions to key leaders
  • Distribute public service announcement to local TV and radio stations
opta measures of success
OPTA Measures of Success
  • Key legislators appreciate public transportation
  • Relationships developed with other leading organizations
  • Rural systems have a comprehensive understanding of the resources available through the program
  • Formation of a statewide coalition
  • Ohio touted nationally as public transportation leader