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DEVELOPMENT COMMUNICATION DIVISION, DOORDARSHAN, PRASAR BHARATI (BROADCASTING CORPORATION OF INDIA) Spreading Wider: Reaching Deeper (Unlocking the true potential of your communication goals) DD at a Glance:

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spreading wider reaching deeper unlocking the true potential of your communication goals



Spreading Wider: Reaching Deeper(Unlocking the true potential of your communication goals)


DD at a Glance:

  • Doordarshan, the TV arm of Prasar Bharati (Broadcasting Corporation of India) is in service of the Nation with 5 National Channels viz DD-National, DD-News, DD-Bharati, DD-sports & DD-Urdu, an international channel DD-India, 11 Regional Language Satellite services (RLSS), 12 State Networks and a dedicated 24x7 North-East Channel .
  • Why Doordarshan?
  • 100% reach through 24 hours satellite channels, 90.2% through terrestrial network of 1414
  • transmitters and a free to the viewers DTH, DD Direct Plus.
  • Of India’s 123 million TV households, 48 million (39% ) watch only Doordarshan.
  • 61% penetration in A, B and C category Cable & Satellite homes.
  • DD has exclusive viewership of 53% in Rural and 22% in Urban TV homes.
  • DD-1 captures biggest pie among General Entertainment Channels (GECs) with 38% share,
  • Star Plus 15%, Colors 13% and Zee TV 11%.
  • DD National News leads in all homes 9.35%, AajTak 0.56%, Star News 0.48%.
  • DD-1 News (20:00-20:30hrs) gets the highest share 1.05% , AajTak 0.78%, Star News 0.61%
  • on C&S too.
  • For focused attention on Development Communication and exclusive service to Government
  • Departments & PSUs, Doordarshan established Development Communication Division in 2001.

No TV network reaches rural as well as urban India like Doordarshan.


Catalysing Development through Public Service Broadcasting

Development Communication Divisions Offers:

Fifteen-fold increase in no. of campaigns from 9 in 2001-02 to 133 in 2008-09 & 1200% growth in Revenue from 23cr in 2001-02 (Pre-DCD) to 278cr during the corresponding period.

Single window facility from consultancy to billing and receipts

  • A special rate card, transparent rates and improved systems

Better & faster service with 100% accountability when dealing directly with Doordarshan

Matching contribution of air-time by DD yields higher value for money

Immediate launch, anywhere in the country in record time

Client servicing with coverage of special events, National Days and more

(Rs. In Crores)

Difference between Net & Gross is the Free Air-Time offered by Doordarshan.



Mainstreaming Development Communication:

Development issues merit Prime time space on Public Television, has been our motto. Innovative commercial solutions have

been found to create space for:

KyunkiJeenaIsi ka NaamHai : A drama series on Health Education & Women Empowerment

~A DD-UNICEF Partnership.

Udaan: A special series on child rights ~ A DD –M/o WCD Partnership

Bhoomi:200 episodes on environment & forest

JagoGrahakJago:48episodes on Consumer Rights

KhelKhel Mein BadloDuniya- 143 episodes on petroleum conservation

Ignited Minds:102 episodes on science & technology

  • Jasoos Vijay- 117episodes - A detective thriller on HIV/AIDS

*Haath Se Haath Mila- 102episodes – A star studded youth show on HIV/AIDS

And more

NHRC, RTI, Consumer Affairs, Land Reforms, Panchayati Raj, Education, Home Affairs, Tribal Affairs etc.

“DD is the leader in HIV/AIDS communication” -- Union Minister for I&B at the National Summit

on HIV/AIDS, 2005 .

Kalyani& Jasoos Vijay were presented at the UN Summit on HIV/AIDS

* DD-NACO-BBC World Service Trust Partnership…….See Awards at Page-7


Rediscovering In-house Creativity

through Improved systems, optimum use of resources, collaborations, capacity building, innovative formats, impact- oriented and research based programming, close monitoring and public- private partnerships. 7889 television programmes have been produced in-houseand the number is growing.

Rural Development

The bi-media campaign involving 32 DD-kendras, 150 AIR stations, in 29 languages/dialects targeting 6 lakh villages

69.4% awareness on Rural Development Schemes*

Cascading Quality Governance

A 12 –part documentary series on India’s best e- Governance Projects in 12 states, 11 languages.

Paisa HamaraFaislaHamara

An interactive campaign on investors’ education for Ministry of Finance, 5 states, 5 regional languages.


A series on insurance issues for IRDA, 10 states, 10 regional languages.

Jan Kerosene Pariyojana

A programme series for Ministry of Petroleum & Panchayati Raj, 21 states, 23kendras.

Public Service Messages (Spots)

250 spots on Rural Development, HIV/AIDS, Malaria, IDD, Anti-tobacco, Drug-pricing, School Education

& Girl Child.

In-House programmes on Agriculture in Narrowcasting & Broadcasting modes since 2002 are

being telecast from 55 DD Kendras & 180 Low Power Transmitters by Narrowcasting Cell of DD.

  • We built partnerships with NACO , BBC-London, BBC(WST), Asian Institute of Broadcasting Development UNICEF, Ford Foundation and
  • FTII-Pune
  • Conducted 57 National and International Workshops & Trainings

* SOURCE: DD Audience Research Survey


An In-House Success Saga : KALYANI An integrated approach to IEC Partners

With6205 episodes since may 2002, Kalyani is the longest running, un-interrupted public health campaign in India Produced and Telecast in 9-states, 22Kendras in 3 Languages and 14 dialects

Kalyani partners with:

Department of AIDS Control NACO, National Vector Borne Disease Control, Tobacco Control Programme, National Programme for Control of Blindness, Cancer Division, Central Leprosy Division, Food Safety & Standard Authority of India , IDD & Nutrition Cell, Revised National Tuberculosis Control Programme and Reproductive Child Health Programme (RCH)


  • Kalyani has been featured in ‘Limca Book of World Records’-2008 as longest running TV Programme on Health in India.
  • Best Communication Strategy on HIV/AIDS in India - Asian Media Information Communication Centre (AMIC) Singapore and Commonwealth Secretariat, London -2008
  • News Show of the Year: Kalyani - The Malaria Foundation International (MFI, USA)
  • Award – 2007
  • [
  • Best Issue-based Infotainment Programme-Kalyani: UNFPA-LAADLI MEDIA
  • Award, Western Region 2006 & Eastern Region – 2007
  • UNAIDS Civil Society Award: “For Outstanding Commitment and support to
  • National Fight against HIV/AIDS” - 2006
  • Best Public Service Programme : Broadcast Engineering Society of India Award-2006
  • Best Non fiction Programme: 31st Radio and TV Advertising Practitioners‘ Association
  • (RAPA) Award – 2006
  • Best TV Entertainment Awards nomination in social category, HIV/AIDS: Rose D’Or,
  • Switzerland - 2005
  • Gates Malaria Partnership, Commonwealth Broadcasting Association Award-2004



  • Bitiya Ne JanamLiya-A music video on Girl Child telecast on DD and private television channels.
  • Cascading Quality Governance:Best e- Governance projects of India.

Kalyani on HIV/AIDS2008

  • Publications :
  • Kalyani News-Letters




a)  Cash Concession = 25%

b) Bonus Air-Time Slabs:

Contact us:


530, Doordarshan Bhawan, Copernicus Marg,

New Delhi-01

: +91-11-23386603 Fax: 23382452

Website: ddindia.gov.in

Email: ddgdevcom@gmail.com


10.3% of Service Tax is applicable on the principal amount of business committed

by the Ministry/Deptt./PSU