DEVELOPMENT COMMUNICATION DIVISION, DOORDARSHAN, PRASAR BHARATI (BROADCASTING CORPORATION OF INDIA) Spreading Wider: Reaching Deeper (Unlocking the true potential of your communication goals) DD at a Glance:
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(BROADCASTING CORPORATION OF INDIA)
No TV network reaches rural as well as urban India like Doordarshan.
Catalysing Development through Public Service Broadcasting
Development Communication Divisions Offers:
Fifteen-fold increase in no. of campaigns from 9 in 2001-02 to 133 in 2008-09 & 1200% growth in Revenue from 23cr in 2001-02 (Pre-DCD) to 278cr during the corresponding period.
Single window facility from consultancy to billing and receipts
Better & faster service with 100% accountability when dealing directly with Doordarshan
Matching contribution of air-time by DD yields higher value for money
Immediate launch, anywhere in the country in record time
Client servicing with coverage of special events, National Days and more
(Rs. In Crores)
Difference between Net & Gross is the Free Air-Time offered by Doordarshan.
STEPS TAKEN at P-4
Mainstreaming Development Communication: Broadcasting
Development issues merit Prime time space on Public Television, has been our motto. Innovative commercial solutions have
been found to create space for:
KyunkiJeenaIsi ka NaamHai : A drama series on Health Education & Women Empowerment
~A DD-UNICEF Partnership.
Udaan: A special series on child rights ~ A DD –M/o WCD Partnership
Bhoomi:200 episodes on environment & forest
JagoGrahakJago:48episodes on Consumer Rights
KhelKhel Mein BadloDuniya- 143 episodes on petroleum conservation
Ignited Minds:102 episodes on science & technology
*Haath Se Haath Mila- 102episodes – A star studded youth show on HIV/AIDS
NHRC, RTI, Consumer Affairs, Land Reforms, Panchayati Raj, Education, Home Affairs, Tribal Affairs etc.
“DD is the leader in HIV/AIDS communication” -- Union Minister for I&B at the National Summit
on HIV/AIDS, 2005 .
Kalyani& Jasoos Vijay were presented at the UN Summit on HIV/AIDS
* DD-NACO-BBC World Service Trust Partnership…….See Awards at Page-7
Rediscovering In-house Creativity Broadcasting
through Improved systems, optimum use of resources, collaborations, capacity building, innovative formats, impact- oriented and research based programming, close monitoring and public- private partnerships. 7889 television programmes have been produced in-houseand the number is growing.
The bi-media campaign involving 32 DD-kendras, 150 AIR stations, in 29 languages/dialects targeting 6 lakh villages
69.4% awareness on Rural Development Schemes*
Cascading Quality Governance
A 12 –part documentary series on India’s best e- Governance Projects in 12 states, 11 languages.
An interactive campaign on investors’ education for Ministry of Finance, 5 states, 5 regional languages.
A series on insurance issues for IRDA, 10 states, 10 regional languages.
Jan Kerosene Pariyojana
A programme series for Ministry of Petroleum & Panchayati Raj, 21 states, 23kendras.
Public Service Messages (Spots)
250 spots on Rural Development, HIV/AIDS, Malaria, IDD, Anti-tobacco, Drug-pricing, School Education
& Girl Child.
In-House programmes on Agriculture in Narrowcasting & Broadcasting modes since 2002 are
being telecast from 55 DD Kendras & 180 Low Power Transmitters by Narrowcasting Cell of DD.
* SOURCE: DD Audience Research Survey
An In-House Success Saga : BroadcastingKALYANI An integrated approach to IEC Partners
With6205 episodes since may 2002, Kalyani is the longest running, un-interrupted public health campaign in India Produced and Telecast in 9-states, 22Kendras in 3 Languages and 14 dialects
Kalyani partners with:
Department of AIDS Control NACO, National Vector Borne Disease Control, Tobacco Control Programme, National Programme for Control of Blindness, Cancer Division, Central Leprosy Division, Food Safety & Standard Authority of India , IDD & Nutrition Cell, Revised National Tuberculosis Control Programme and Reproductive Child Health Programme (RCH)
AWARDS & RECOGNITION
SPECIAL RELEASES Broadcasting
Kalyani on HIV/AIDS2008
THE RATE-CARD Broadcasting
SPOT BUY RATE (per 10 sec) ON DD-1 NATIONAL NETWORK
INCENTIVES TO CLIENTS:
a) Cash Concession = 25%
b) Bonus Air-Time Slabs:
DEVELOPMENT COMMUNICATION DIVISION
530, Doordarshan Bhawan, Copernicus Marg,
: +91-11-23386603 Fax: 23382452
Email: [email protected]
10.3% of Service Tax is applicable on the principal amount of business committed
by the Ministry/Deptt./PSU