DEVELOPMENT COMMUNICATION DIVISION, DOORDARSHAN, PRASAR BHARATI (BROADCASTING CORPORATION OF INDIA) Spreading Wider: Reaching Deeper(Unlocking the true potential of your communication goals)
DD at a Glance: • Doordarshan, the TV arm of Prasar Bharati (Broadcasting Corporation of India) is in service of the Nation with 5 National Channels viz DD-National, DD-News, DD-Bharati, DD-sports & DD-Urdu, an international channel DD-India, 11 Regional Language Satellite services (RLSS), 12 State Networks and a dedicated 24x7 North-East Channel . • Why Doordarshan? • 100% reach through 24 hours satellite channels, 90.2% through terrestrial network of 1414 • transmitters and a free to the viewers DTH, DD Direct Plus. • Of India’s 123 million TV households, 48 million (39% ) watch only Doordarshan. • 61% penetration in A, B and C category Cable & Satellite homes. • DD has exclusive viewership of 53% in Rural and 22% in Urban TV homes. • DD-1 captures biggest pie among General Entertainment Channels (GECs) with 38% share, • Star Plus 15%, Colors 13% and Zee TV 11%. • DD National News leads in all homes 9.35%, AajTak 0.56%, Star News 0.48%. • DD-1 News (20:00-20:30hrs) gets the highest share 1.05% , AajTak 0.78%, Star News 0.61% • on C&S too. • For focused attention on Development Communication and exclusive service to Government • Departments & PSUs, Doordarshan established Development Communication Division in 2001. • SOURCE: TAM/IRS/NRS No TV network reaches rural as well as urban India like Doordarshan.
Catalysing Development through Public Service Broadcasting Development Communication Divisions Offers: Fifteen-fold increase in no. of campaigns from 9 in 2001-02 to 133 in 2008-09 & 1200% growth in Revenue from 23cr in 2001-02 (Pre-DCD) to 278cr during the corresponding period. Single window facility from consultancy to billing and receipts • A special rate card, transparent rates and improved systems Better & faster service with 100% accountability when dealing directly with Doordarshan Matching contribution of air-time by DD yields higher value for money Immediate launch, anywhere in the country in record time Client servicing with coverage of special events, National Days and more (Rs. In Crores) Difference between Net & Gross is the Free Air-Time offered by Doordarshan. STEPS TAKEN at P-4
Mainstreaming Development Communication: Development issues merit Prime time space on Public Television, has been our motto. Innovative commercial solutions have been found to create space for: KyunkiJeenaIsi ka NaamHai : A drama series on Health Education & Women Empowerment ~A DD-UNICEF Partnership. Udaan: A special series on child rights ~ A DD –M/o WCD Partnership Bhoomi:200 episodes on environment & forest JagoGrahakJago:48episodes on Consumer Rights KhelKhel Mein BadloDuniya- 143 episodes on petroleum conservation Ignited Minds:102 episodes on science & technology • Jasoos Vijay- 117episodes - A detective thriller on HIV/AIDS *Haath Se Haath Mila- 102episodes – A star studded youth show on HIV/AIDS And more NHRC, RTI, Consumer Affairs, Land Reforms, Panchayati Raj, Education, Home Affairs, Tribal Affairs etc. “DD is the leader in HIV/AIDS communication” -- Union Minister for I&B at the National Summit on HIV/AIDS, 2005 . Kalyani& Jasoos Vijay were presented at the UN Summit on HIV/AIDS * DD-NACO-BBC World Service Trust Partnership…….See Awards at Page-7
Rediscovering In-house Creativity through Improved systems, optimum use of resources, collaborations, capacity building, innovative formats, impact- oriented and research based programming, close monitoring and public- private partnerships. 7889 television programmes have been produced in-houseand the number is growing. Rural Development The bi-media campaign involving 32 DD-kendras, 150 AIR stations, in 29 languages/dialects targeting 6 lakh villages 69.4% awareness on Rural Development Schemes* Cascading Quality Governance A 12 –part documentary series on India’s best e- Governance Projects in 12 states, 11 languages. Paisa HamaraFaislaHamara An interactive campaign on investors’ education for Ministry of Finance, 5 states, 5 regional languages. BeemaYojanayein A series on insurance issues for IRDA, 10 states, 10 regional languages. Jan Kerosene Pariyojana A programme series for Ministry of Petroleum & Panchayati Raj, 21 states, 23kendras. Public Service Messages (Spots) 250 spots on Rural Development, HIV/AIDS, Malaria, IDD, Anti-tobacco, Drug-pricing, School Education & Girl Child. In-House programmes on Agriculture in Narrowcasting & Broadcasting modes since 2002 are being telecast from 55 DD Kendras & 180 Low Power Transmitters by Narrowcasting Cell of DD. • We built partnerships with NACO , BBC-London, BBC(WST), Asian Institute of Broadcasting Development UNICEF, Ford Foundation and • FTII-Pune • Conducted 57 National and International Workshops & Trainings * SOURCE: DD Audience Research Survey
An In-House Success Saga : KALYANI An integrated approach to IEC Partners With6205 episodes since may 2002, Kalyani is the longest running, un-interrupted public health campaign in India Produced and Telecast in 9-states, 22Kendras in 3 Languages and 14 dialects Kalyani partners with: Department of AIDS Control NACO, National Vector Borne Disease Control, Tobacco Control Programme, National Programme for Control of Blindness, Cancer Division, Central Leprosy Division, Food Safety & Standard Authority of India , IDD & Nutrition Cell, Revised National Tuberculosis Control Programme and Reproductive Child Health Programme (RCH) AWARDS & RECOGNITION • Kalyani has been featured in ‘Limca Book of World Records’-2008 as longest running TV Programme on Health in India. • Best Communication Strategy on HIV/AIDS in India - Asian Media Information Communication Centre (AMIC) Singapore and Commonwealth Secretariat, London -2008 • News Show of the Year: Kalyani - The Malaria Foundation International (MFI, USA) • Award – 2007 • [ • Best Issue-based Infotainment Programme-Kalyani: UNFPA-LAADLI MEDIA • Award, Western Region 2006 & Eastern Region – 2007 • UNAIDS Civil Society Award: “For Outstanding Commitment and support to • National Fight against HIV/AIDS” - 2006 • Best Public Service Programme : Broadcast Engineering Society of India Award-2006 • Best Non fiction Programme: 31st Radio and TV Advertising Practitioners‘ Association • (RAPA) Award – 2006 • Best TV Entertainment Awards nomination in social category, HIV/AIDS: Rose D’Or, • Switzerland - 2005 • Gates Malaria Partnership, Commonwealth Broadcasting Association Award-2004
SPECIAL RELEASES TV-Productions • Bitiya Ne JanamLiya-A music video on Girl Child telecast on DD and private television channels. • Cascading Quality Governance:Best e- Governance projects of India. Kalyani on HIV/AIDS2008 • Publications : • Kalyani News-Letters
THE RATE-CARD SPOT BUY RATE (per 10 sec) ON DD-1 NATIONAL NETWORK INCENTIVES TO CLIENTS: a) Cash Concession = 25% b) Bonus Air-Time Slabs: Contact us: DEVELOPMENT COMMUNICATION DIVISION 530, Doordarshan Bhawan, Copernicus Marg, New Delhi-01 : +91-11-23386603 Fax: 23382452 Website: ddindia.gov.in Email: email@example.com DD-NEWS CHANNEL 10.3% of Service Tax is applicable on the principal amount of business committed by the Ministry/Deptt./PSU