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Factors Influencing Malaysian Students’ Intention to Study at A Higher Educational Institution. Presented By: Prof Dr Karl Wagner Pooyan Yousefi Fard. Introduction. 1. Literature Review. 2. Research Methodology. Discussion and Conclusion. 3. 5. Data Analysis and Findings. 4. Outline.
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Prof Dr Karl Wagner
The targeted sample in study
Implications of Research
The outcome of this research could be beneficial to both students (as the customers of educational institutions), and institutions (as the providers of the services) to obtain better future planning and decision making
As at 31 Dec 2007, total education institutions registered with Ministry of Higher Education Malaysia is shown below:
Notes : QT = Quantitative, QL = Qualitative
Proposed important attributes in this study
New Zealand (1998)
Note: general = course and career information = influences of family
Proposed important attributes in this study (cont’d)
Independent Variables, IVs
Cost of Education
Degree (Content and Structure)
Dependent Variable, DV
Physical Aspects, Facilities and Resources
Intention to Study at a Higher Educational Institution
Value of Education
Family, Friends and Peers
The instrument to gain primary data is a self-administered questionnaire containing three sections:
The importance of factors influencing respondents’ intention to study at a HEI (six IVs) and respondents’ intention to study one potential Dependent Variable). Responses to the items were measured on a five-point Likert scale where 1 meant “Strongly Disagree” and 5 meant “Strongly Agree”.
The ranking of most important attributes.
Completed by face to face interviews and self-administered questionnaire survey.
Factors that ranked as the one (most important) by respondents (N = 162)
Limitation of Study
The sample size (N = 162) is insufficient to represent the whole population. In addition, sample were only sampled from the area of Klang-Valley, it might not give a good picture of view that reflecting the whole population.